Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.
Close
Advanced search
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category.
It’s one thing getting consumers to buy your brand once, but it’s quite another to make people repurchase your brand – especially if there is a lack of differentiation within your category. Brands can increase loyalty among consumers partly through bribery and partly through having brand values that consumers feel affiliated to. A brand that forges strong and enduring relationships with consumers should provide a financial advantage to a company – people will pay more for a favoured brand than the alternatives and a brand with loyal customers will be more valuable to companies.
Kozel rewards loyal customers with free beer for their friends
A partnership with digital world Habbo Hotel drives sales of Calippo among Spanish teens
Burger King tests consumers' loyalty to its Whopper hamburger with a witty Facebook application.
Timberland helps blue collar workers find a job in a tough economic climate.
O2 rewards its loyal customers with an interactive campaign that uses pioneering image-recognition technology.
A beer brand taps into football fans' passion for their sport, following them from the Czech Republic to Germany during the World Cup in 2006
New E4 TV show Skins creates a community to generate buzz and contribute to the show – the fans even get to appear in the trailer.
A personalised coupon campaign offering meal discounts leads to a massive 12% response rate
If you have a subscription code and are visiting Cream for the first time, click here to register.
Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
Stuck for ideas? Use our automated inspiration tool.
A dream team of industry pioneers from around the world share their expert opinion
I am hoping this was a one-off stunt to make people think twice as they go about their daily lives - or perhaps a new strategy from Weight Watchers to frighten people out of eating junk food? via
Olivia Solon
Traditional drinks manufacturer Fentiman takes a swipe at Coca Cola with its latest ad:
Marmite's latest campaign sees the elusive "Lord Marmarati" send out two options of limited edition Marmite jars to key bloggers to ask their opinion about which design should be manufactured.
Cream guides that help you navigate the changing communications landscape.
Latest news
Latest case studies
Best ROI case studies
Latest Campaigns of the Week
Latest digital case studies
© C Squared Holdings Ltd.
115 Southwark Bridge Rd, London, SE1 0AX.
Registered Number: 4381130 VAT REG NO: GB799 3995 30
Made with Fantastic Thinking