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In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.
In the immediate aftermath of the devastating earthquake in Haiti on the 12th January 2010, aid agencies all over the world issued a call for public donations to fund rescue missions. As little as 10 years ago, the standard donation channel would involve call centres of operators, taking calls and processing credit card payments. Consumer confidence and familiarity in SMS payment systems has now reached a point where people are happy to conduct basic banking and payment enquiries by SMS. This means that through technological advancements, fundraising campaigns can achieve fantastic results, quickly. But it’s not only new technologies that drive donation; the strategic placement of messaging or the creative use of media can also help charities effectively and memorably reach potential donors. Cream has collected together the best examples of how charities can generate funds through media and marketing innovation.
SMS proves perfect channel for emergency fundraising in Haiti
A clever use of the natural newspaper crease highlights a major issue
Annual appeal turns to digital elements to raise awareness for war veterans
Meir Panim children's charity raised the bar for procuring donations with an interactive banner ad that changed instantly upon receiving a donation.
Unicef catches shoppers unawares and reminds them about the plight of the people in Kashmir while shopping with strategically placed posters.
Macmillan runs a digital out of home message across 30 different networks.
This quirky Valentine's fundraising campaign for the British Heart Foundation tested the MySpace generation's generosity, inviting them to 'share the love' by uploading a romantic photo message.
Tiny hats on top of drinks bottles help to drive Innocent sales while raising awareness of the cause of elderly people during the cold winter months.
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