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27/09/2010 INTERVIEW - Tyler Whisnand, creative director at Wieden+Kennedy discusses the power of brands in society. More
08/09/2010 TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations More
31/08/2010 OPINION - Grant Hunter from iris discusses the role of digital marketing in the fashion industry, and examines the sector's reluctance to embrace new marketing ideas More
16/08/2010 OPINION – Andy Milligan analyses how Beckham’s playing days may be over but the brand is far from played out. More
15/07/2010 UK - Adidas, the official sportswear partner of the London 2012 Olympic and Paralympic Games, has appointed British fashion designer Stella McCartney as creative director for its Adidas Team GB ranges More
06/07/2010 GLOBAL - Official World Cup Sponsors have recovered from competitor ambushes, such as Nike's popular football viral, during the first two weeks of the tournament, according to a new report. More
10/06/2010 Cream's has published its latest Insight report looking at brand partnerships. More
03/06/2010 APAC - With just over a week before the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today. More
24/05/2010 UK - Nike has unveiled its epic three-minute new World Cup TV spot featuring stars such as Wayne Rooney, Ronaldinho, Cristiano Ronaldo and Didier Drogba. More
12/05/2010 GLOBAL - To coincide with the World Cup, Adidas has launched its new F50 adiZero football boot, with Lionel Messi and David Villa, online. More
Jeweller seeks to reward the ultimate couple with the ultimate engagement ring in “outrageous” competition.
High street retailer helps online shoppers avoid the stress of Christmas shopping.
Puma take to the streets to engage local creative communities.
Japanese school children create record-breaking comic strip.
Levi’s refreshes its image by enlisting the help of one of America’s most impoverished towns, Braddock, PA.
Nike use technical trickery and lots of puff in magical flying shoe race.
Coca-Cola makes recycled bottles into t-shirts.
As part of its “Be Stupid” campaign, Diesel exposes some of the silliness of social media to the real world.
Onitsuka Tiger promotes the brand’s Japanese heritage
Nike invites football fans to write the future on an interactive billboard in South Africa
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A dream team of industry pioneers from around the world share their expert opinion
The meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
Mark St Andrew
When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Bernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
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As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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