Charities :: Cream – The Innovation Exchange

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Charities

                      What’s Hot
                      Greenpeace attacks BP with rebrand competition21/05/2010 UK - Environmental activist Greenpeace is inviting the UK public to submit redesigns of the BP logo as part of a campaign against the company’s practices. More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
Celebrities team up for breast cancer campaign29/03/2010 UK - Kylie Minogue, Sienna Miller and Claudia Schiffer have been photographed by renowned photographer Mario Testino to raise funds for Fashion Targets Breast Cancer 2010 (FTBC). More
Anti-smoking charity launches viral campaign10/02/2010 UK - Anti-smoking charity Quit has launched a viral campaign to raise awareness about lung health and drive smokers to call the charity’s dedicated Quitline which provides counselling and support for smokers across the country. More
Drinkaware launch £100m campaign01/09/2009 The alcohol charity Drinkaware is launching a £100m (€113m) campaign in the UK to encourage 18-24 year olds to evaluate their drinking habits. More

                    
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                      Latest Case Studies
                      The AIDS-free generation(RED)
Global
2010
Turning (RED) to mark World AIDS Day with eye catching OOH and co-ordinated online strategy

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The Crying CarpetBachpan Bachao Andolan (Save the Childhood Movement)
India
2010
Guerrilla advertising makes shoppers consider the provenance of purchases.

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Oil & water do not mixCoalition to restore coastal Louisiana
Europe
2010
Agency raises money for BP disaster clean-up, using BP disaster oil.

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70-Meter SpitHealth Bureau of Nanhui
China
2010
A 70-meter spit dominated the streets of Shanghai to show the spread of germs.

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Green crossingChina Environmental Protection Foundation
China
2010
Innovative use of green paint reminds pedestrians about their carbon footprint.

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PandamoniumWWF
Germany
2009
The World Wildlife Federation uses artvertising to raise awareness.

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Tap Project: Dirty waterUnicef
USA
2010
UNICEF's Tap Project shows New Yorkers what they’re missing with unusual vending machine.

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Water talksSolidarités International
France
2010
A charity uses water as a media platform

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Stop the traffickingInternational Organisation for Migration
South Africa
2010
A charity raises awareness about people trafficking in South Africa with a clever piece of ambient trickery

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Jumbo jet jewellery10:10
UK
2009
10:10 plans to cut carbon emissions by 10%

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Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
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Charities

What’s Hot

Greenpeace attacks BP with rebrand competition

The Cream 100

Celebrities team up for breast cancer campaign

Anti-smoking charity launches viral campaign

Drinkaware launch £100m campaign

Latest Case Studies

The AIDS-free generation

The Crying Carpet

Oil & water do not mix

70-Meter Spit

Green crossing

Pandamonium

Tap Project: Dirty water

Water talks

Stop the trafficking

Jumbo jet jewellery

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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