Cleantech/Greentech :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Cleantech/Greentech

                      What’s Hot
                      EU youth embracing social causes30/06/2010 EUROPE - German youth are the most concerned with social causes with 84% showing an interest. More
Green issues start at local level11/06/2010 GLOBAL - Consumers vary greatly in their perception of key green concerns, the 2010 ImagePower Green Brands Survey has revealed More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
‘A great day for Innovation Europe’17/12/2009 EUROPE - The European Institute of Innovation and Technology (EIT) has chosen climate change, sustainable energy and information and communication technology as the subjects of its first three programmes More
Green advertising 'too bland and boring'14/12/2009 GLOBAL - Green benefits have little impact on a consumer purchase decision, according to a global sentiment survey conducted by Textappeal. More
Fast track for “greenovation”09/12/2009 USA - Patent requests related to green technology will get fast-tracked at the US Patent and Trademark Office. More
Sustainability benchmarking09/11/2009 We are all used to seeing nutrition labels on food, giving us a summary of calories, fat and salt content. More

                    
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                      Latest Case Studies
                      Adidas better placeAdidas
Global
2009
Adidas tries to make a Better Place for eco-friendly sports wear.

                                Rated zero stars
                              
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Let it glowGlowFungi
UK
2009
A natural media company launches a glowing new media platform at Christmas

                                Rated zero stars
                              
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Why cope when you can hope?Hopenhagen
Global
2009
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.

                                Rated five stars
                              
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Acciona gets a six packAcciona
Spain
2005
Spanish holding company Acciona reaches investors by dominating, not one but six key titles as the solus advertiser for a day.

                                Rated zero stars
                              
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Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
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Why agencies aren't winning the gaming gameThe meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
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Cleantech/Greentech

What’s Hot

EU youth embracing social causes

Green issues start at local level

The Cream 100

‘A great day for Innovation Europe’

Green advertising 'too bland and boring'

Fast track for “greenovation”

Sustainability benchmarking

Latest Case Studies

Adidas better place

Let it glow

Why cope when you can hope?

Acciona gets a six pack

Toolbox

Free Trial

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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