Confectionery/Snacks :: Cream – The Innovation Exchange

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Confectionery/Snacks

                      What’s Hot
                      World Cup chocolate wars12/07/2010 OPINION - Cream's editor Olivia Solon examines the hypocritical marketing wars taking place between chocolate brands around the World Cup. More
Kraft to take over Cadbury19/01/2010 UK - Cadbury is to be taken over by the US food giant Kraft after its board approved a new increased bid. More

                    
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                      Latest Case Studies
                      A Ferrero ChristmasFerrero Rocher
UK
2010
A tree made of Ferrero Roche’s provides a tasty treat for festive shoppers.

                                Rated zero stars
                              
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12% more on airEl Golpe
Colombia
2009
Snack brand delivers extra content for hungry listeners

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Character mischiefWrigley
United Arab Emirates
2010
Wrigley uses fun characters in real life settings to promote Extra Aqua gum.

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Mars messagesMars
The Netherlands
2010
What would you write on a Mars?

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Raffaello Ice AgeRaffaello
Russia
2008
Raffaello maximises TV sponsorship with product placement.

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Strauchanie: Sponsoring legendMars
Australia
2008
Sponsorship parody works wonders for Mars.

                                Rated zero stars
                              
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Trident freshTrident
Brazil
2009
Consumers get fresh with chat-up lines and Trident.

                                Rated zero stars
                              
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UrbaniaSnickers
Latin America
2009
Snickers cements its urban credentials with a piece of transmedia storytelling

                                Rated four stars
                              
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Halloween eventReese's
USA
2009
Reese’s risk new marketing platform and achieve spookily impressive results over Halloween.

                                Rated zero stars
                              
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Wrigley 5Wrigley
Global
2009
Wrigley recaptures the youth market and challenges conventions with excellent results.

                                Rated zero stars
                              
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Confectionery/Snacks

What’s Hot

World Cup chocolate wars

Kraft to take over Cadbury

Latest Case Studies

A Ferrero Christmas

12% more on air

Character mischief

Mars messages

Raffaello Ice Age

Strauchanie: Sponsoring legend

Trident fresh

Urbania

Halloween event

Wrigley 5

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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