Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
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03/09/2010 OPINION - Provenance and Marketing: Robin Lauffer discusses the nature of brand heritage. Should brands proclaim their history proudly? Or does trading on past successes come with unwanted baggage? More
27/07/2010 OPINION – As BP pledges to protect “small” people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. More
07/07/2010 Pepsi made a big statement this year when it pulled its $20 million Super Bowl ad and invested the money in a socially responsible community project. More
28/06/2010 UK - Coca-Cola is placing 260 new recycling bins in locations around the centre of London in preparation for the 2012 Olympic Games. More
22/06/2010 GLOBAL - Gatorade and its agency TBWA\Chiat\Day LA have won the Grand Prix in both the Promo & Activation and the PR categories at the Cannes Lions International Advertising Festival. More
17/06/2010 ARGENTINA – Following an announcement of Diego Marradona, in which he pledged to run round the streets of Buenos Aires naked should Argentina win the World Cup, Pepsi has decided to follow suit. More
08/06/2010 PepsiCo has launched an initiative to fund promising start-ups in media, communications and technology. More
03/06/2010 APAC - With just over a week before the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today. More
01/06/2010 GLOBAL – Coca-Cola and designer of aluminum chairs Emeco has jointly launched a global press campaign to promote the 111 Navy Chair - their recent collaboration made entirely out of recycled Coca-Cola bottles. More
25/05/2010 GLOBAL - Pepsi has teamed up with Microsoft and viral marketing specialist Kempt to create five bespoke online viral games as part of a major MSN-Pepsi promotion in 17 countries. More
Coca-Cola builds an island in the middle of the Red Sea
Energy drink embraces its macho side to engage an older generation of energy drink consumers.
The SoBe energy drink ensures festival-goers in Panama don’t miss a moment.
Coke improves its musical pedigree, and creates a new youth platform
Gatorade lets middle-aged men re-live the sporting achievements of their youth.
Relentless energy drink reflects on “The power of the human spirit and what it can achieve”.
Fanta helps teens reach their full spontaneous potential by telling them, “never say no to fun”.
Coca-Cola makes recycled bottles into t-shirts.
Strongbow cider hits the festival scene.
Gatorade reignites old rivalries by bringing together high school sports teams more than a decade later
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