Electronic Goods :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Electronic Goods

                      What’s Hot
                      Taking tablets09/11/2010 As Samsung launches its Galaxy tablet, Cream considers the role of tablets in marketing plans. More
Shopping: Here comes the science bit08/09/2010 TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations More
YouTube aims to capture 'Life in a Day’08/07/2010 GLOBAL - LG Electronics is partnering with YouTube for the launch of the ‘Life in a Day’ global experiment. More
iPhone changing consumer behaviour25/06/2010 EUROPE - The iPhone has fundamentally changed mobile user behaviour in Europe despite its low penetration rate, according to new Comscore findings. More
The iPhone 4 goes on sale24/06/2010 GLOBAL - Hundreds of people are lining up outside Apple stores around the world to buy the iPhone 4, which launched today. More
Leo Burnett wins Media Grand Prix23/06/2010 CANNES - Leo Burnett Sydney's 'EOS Photochains' campaign for Canon has won the Media Lions Grand Prix at the Cannes Advertising Festival. More
Wave of Xbox innovations announced15/06/2010 GLOBAL – Microsoft has unveiled details of its controller free Kinect gaming device for Xbox 360, formerly known as Project Natal, at this week’s Electronic Entertainment Expo (E3) in Los Angeles. More
Panasonic launches pan-European campaign14/06/2010 EUROPE - Panasonic is to launch a pan-European campaign to promote the launch of its new Lumix G2 camera. More
The Dating Guide for Brands10/06/2010 Cream's has published its latest Insight report looking at brand partnerships. More
Brand winners and losers in run up to World Cup03/06/2010 APAC - With just over a week before the 2010 World Cup, Coca-Cola and Adidas have harnessed the highest return from their sponsorships in terms of share of consumers’ minds in Australia, China, Singapore, and Thailand, reveals research from media agency MEC, today. More

                    
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                      Latest Case Studies
                      PhotochainsCanon
Australia
2010
Canon create online social photography initiative.

                                Rated five stars
                              
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Dino MeatBosch
Germany
2010
Bosch promotes its new refrigeration technology with surprising prehistoric frozen meats.

                                Rated zero stars
                              
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Part of the actionPanasonic Lumix
Germany
2010
Panasonic uses parkour to show off the Lumix G2

                                Rated zero stars
                              
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Samsung 3D TVSamsung
The Netherlands
2010
Samsung goes 3D in social media powered projection event in historic building takeover.

                                Rated five stars
                              
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Ski jumping at bus stopsSamsung
The Netherlands
2010
Samsung lets people experience what it’s like to do a ski jump with an interactive billboard

                                Rated zero stars
                              
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Fight the flab through gamingNintendo
UK
2009
Nintendo partners with Weight Watchers to encourage a wider audience to use its Wii Fit system to lose weight.

                                Rated five stars
                              
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World Cup trade-inSony
UK
2010
Sony encourages consumers to trade in their old electrical items.

                                Rated four stars
                              
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Ultimate gaming strategySamsung
USA
2009
Samsung creates first ever gaming reality show to improve its connection with consumers.

                                Rated zero stars
                              
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Parallel linesPhilips
UK
2010
Philips enlists top directorial talent and a YouTube first to promote home cinema system.

                                Rated zero stars
                              
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Crowdsourcing powerDuracell
USA
2009
Duracell gets people to pedal-up some New Year’s Eve power.

                                Rated zero stars
                              
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                    <a href="http://adserver.adtech.de/adlink|3.0|567|2048417|0|170|ADTECH;loc=300"><img src="http://adserver.adtech.de/adserv|3.0|567|2048417|0|170|ADTECH;loc=300" border="0" width="300" height="250" /></a>
                  
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