Entertainment :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Entertainment

                      What’s Hot
                      Why agencies fail with gaming09/12/2010 OPINION - Rumbi Pfende explains how good branded gaming ideas fail at the production stage More
Twitter: "Oscar Wilde would have loved it"20/08/2010 INTERVIEW - Hamish Thompson talks to DJ and musician Ben Watt, of Everything About the Girl about the role of Twitter in the music industry More
Spotify US launch in retreat30/07/2010 US – Music streaming service Spotify has been hit with more delays as it attempts to enter the US market. More
Twitter launches earlybird deals15/07/2010 GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc. More
Paramount launches virtual cinema in new social media drive.05/07/2010 GERMANY - Bigmouthmedia develops a virtual cinema for Paramount in Germany. More
HBO steps up UK presence01/07/2010 UK – HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm. More
More Americans paying for TV14/05/2010 USA – More people are people are paying for TV than ever before, says research firm SNL Kagan. More
Spotify gets social27/04/2010 EUROPE - Spotify has launched a range of social features that allow users to connect with their friends and share music. More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
YouTube launches full-length show section20/11/2009 UK - YouTube has launched a new section for full-length TV programmes for UK users. More

                    
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                      Latest Case Studies
                      Minion take overDespicable Me
Europe
2010
Despicable minions take over YouTube to promote Universal’s latest animation.

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Inception projectionInception (Film)
Argentina
2010
Blockbuster movie brings iconic landmark to life with 3D projection.

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Halo MuralXBox
UK
2010
The launch of ‘Halo Reach’ is heralded with a colossal Spartan mural.

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Digital concert experienceRockbjörnen Music Awards
Sweden
2010
Seven exclusive online live concerts promote prestigious music awards ceremony.

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Don't let goHurts (band)
UK
2010
Band and author unite in a true media first using the Spotify platform.

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Smoke ScreenMTV
Europe
2009
MTV harnesses the power of social media to create a supportive quit-smoking network.

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Doggy ice creamBoomerang Pets
UK
2010
The Boomerang Pets Party goes for the canine invite using a bespoke doggy ice-cream van.

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Promoting the Webby AwardsThe Webby Awards
USA
2010
The 14th Annual Webby Awards gets a vintage grade school treatment.

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The mean streets of Google MapsMonopoly
Global
2009
The game of Monopoly goes online in a global way

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The Wolfman appThe Wolfman
USA
2010
Universal Pictures uses an innovative iPhone ad format to promote its latest film and delivers strong results

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