Financial :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      What’s Hot
                      Visa to launch innovative anti-fraud payment system.09/06/2010 EUROPE – Following on from a number of consumer pilots and rigorous testing with European banks, Visa CodeSure is ready for commercial launch. More
Bank brand launches in CEE04/06/2010 EUROPE - Raiffeisen International Direct Bank AG is changing its name to Zuno Bank AG and launching a new direct banking brand, Zuno, which is set to roll out in its first market during 2010. More
WWF and Allianz create online game27/05/2010 GLOBAL - World Wildlife Fund for Nature (WWF) and Allianz are launching an online game, CEO2, which allows users to test the impact different business strategies have on the environment and profit. More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
MasterCard appoints new CMO08/04/2010 GLOBAL - MasterCard Worldwide has appointed Alfredo Gangotena as chief marketing officer, with immediate effect. More
Credit Suisse reveals brands of the future02/03/2010 Credit Suisse has identified 27 “Great Brands of Tomorrow” including sportswear company Li Ning, Tsingtao Brewery, Uniqlo and Facebook. More
Aviva appoints media agency25/01/2010 LONDON - Aviva, the world’s fifth largest insurer, has appointed ZenithOptimedia to handle its global media account. More
Aviva appoints UK marketing director17/12/2009 LONDON - Aviva has appointed Gary Price to the role of marketing director of its UK business. More
Innovation helps firms through recession07/12/2009 UK - More than 50% of small businesses launched new products or services in 2009, with a similar number planning to continue this level of innovation in 2010. More
Banks that ignore innovative technology risk losing customers30/11/2009 NEW YORK - Banks need to become more flexible if they are to win back customers following the recession, according to a global study by self-service provider NCR Corporation. More

                    
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                      Latest Case Studies
                      Greener bankingBarclays
Global
2007
Barclaycard has launched a green credit card that lets you earn carbon credits.

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Personalised insuranceOUTsurance
Australia
2009
An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy

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Feedback directFirst Direct
UK
2009
First Direct comes clean with customers, and shares all its feedback to positive effect.

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Priceless musicMasterCard
Australia
2009
MasterCard turns music promoter to turn Australians onto its debit cards.

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A woman's storyCaixa Woman
Portugal
2009
A Portuguese bank uses branded content to promote its services in a campaign targeted at women.

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Reality checkStandard Life
UK
2010
Standard Life forces the “re-run” generation to face up to its financial future.

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Welcome to the Barclays FamilyBarclays
France
2006
A bank comes up with a very modern solution to dispel its reputation for being stuffy and traditions.

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Feel good rippleServus Credit Union
Canada
2009
Servus starts a positive financial ripple

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UTI Bank's new name goes front pageAxis Bank
India
2007
UTI Bank announced their re-branding as Axis Bank in a front-page splash on a leading tabloid which turned broadsheet for a day.

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Rewarding card usersMasterCard
The Netherlands
2008
MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

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                      Uniqlo
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