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03/09/2010 OPINION - Provenance and Marketing: Robin Lauffer discusses the nature of brand heritage. Should brands proclaim their history proudly? Or does trading on past successes come with unwanted baggage? More
21/05/2010 UK - Environmental activist Greenpeace is inviting the UK public to submit redesigns of the BP logo as part of a campaign against the company’s practices. More
17/12/2009 EUROPE - The European Institute of Innovation and Technology (EIT) has chosen climate change, sustainable energy and information and communication technology as the subjects of its first three programmes More
Ale launches a football commentary social media project.
EDF Energy recycles footage to illustrate its renewable energy proposition
Shell encourages people to use fuel more efficiently through a sophisticated partnership with Yahoo.
Shell launches the world's first multimarket interactive TV campaign with the same red button experience in three different countries.
A powerful engine lubricant is promoted to US truckers with a CD of country hits
Bike riders are connected up to a special build to provide the power to light up BC Hydro's festive reindeer.
Spanish holding company Acciona reaches investors by dominating, not one but six key titles as the solus advertiser for a day.
Esso created a new media format through which they promoted their "On the Run" sandwich line, during sporting and news programmes.
Shell targets key groups of opinion formers and helps boost its credibility.
By converting bus shelters into 'petrol stations' in Hong Kong, OMD were able to create standout for the newly merged Esso / Mobil brand.
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The meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
Mark St Andrew
When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Bernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
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