Government/Public Sector :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Government/Public Sector

                      What’s Hot
                      South Africa success inspires Brazil 2014 strategy02/08/2010 OPINION - In a move unprecedented in the history of the FIFA World Cup, forthcoming 2014 hosts Brazil have launched a global destination branding campaign, writes Dr Nikolaus Eberl. More
Streetmuseum hits the streets of London21/05/2010 UK - The Museum of London has launched an augmented reality iPhone app, Streetmuseum, that shows users hidden histories of the city. More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
Experts call for airbrushing restrictions in advertising09/11/2009 LONDON - A group of 44 academics, doctors and psychologists have called for the use of airbrushed images in advertising to be restricted. More
UK government single-handedly supporting the media industry27/07/2009 Perhaps in a bid to singlehandedly boost the economy and keep the media industry alive, the UK government has increased its marketing spend by 43% to £540m compared to last year. More

                    
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                      Latest Case Studies
                      What not to flushUnited Utilities
UK
2010
3D public information campaign teaches responsible flushing.

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Powder DashJapan Tourism
Australia
2010
Japan promotes itself as the new centre for snowboarding.

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War on Drink DrivingMinistry of Justice
Brazil
2010
Real crash wreckages bring hard hitting drive-drive message.

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People TrafficMinistry of Justice
Brazil
2010
Hard hitting airport based campaign highlights the plight of trafficking victims

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Green crossingChina Environmental Protection Foundation
China
2010
Innovative use of green paint reminds pedestrians about their carbon footprint.

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Stop the traffickingInternational Organisation for Migration
South Africa
2010
A charity raises awareness about people trafficking in South Africa with a clever piece of ambient trickery

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Jumbo jet jewellery10:10
UK
2009
10:10 plans to cut carbon emissions by 10%

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Eco-footprints in the Middle EastEmirates Wildlife Society
United Arab Emirates
2010
The UAE brings sustainability to the table

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Bedtime storyCOI
UK
2009
The British government brings climate change to story time

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Nonsense YouTube videosThe Culture Week
Italy
2010
Young Italians are tempted to sample Italy’s cultural heritage with use of deranged viral videos.

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Why agencies aren't winning the gaming gameThe meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
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Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Mark St Andrew
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Bernie Ecclestone: Turning mugging into mediaBernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
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How To...Cream guides that help you navigate the changing communications landscape.
Festival of Latin mediaAs the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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Government/Public Sector

What’s Hot

South Africa success inspires Brazil 2014 strategy

Streetmuseum hits the streets of London

The Cream 100

Experts call for airbrushing restrictions in advertising

UK government single-handedly supporting the media industry

Latest Case Studies

What not to flush

Powder Dash

War on Drink Driving

People Traffic

Green crossing

Stop the trafficking

Jumbo jet jewellery

Eco-footprints in the Middle East

Bedtime story

Nonsense YouTube videos

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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