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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      What’s Hot
                      The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
Brands to the rescue13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? More

                    
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                      Latest Case Studies
                      Ant protestBaygon
Brazil
2010
Baygon shows how effective its insecticides are by staging an ant protest

                                Rated five stars
                              
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Paint for changeDulux
UK
2009
Dulux encourages people to get painting their houses with an inspirational campaign

                                Rated zero stars
                              
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Tag it quickIkea
Sweden
2009
Ikea engages Facebook users through ‘tagging’

                                Rated zero stars
                              
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Smell the ComfortComfort Fabric Softener
Thailand
2007
A newspaper was filled with the scent of Comfort Ultra Fabric Softener in a media first for Thailand.

                                Rated zero stars
                              
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Design Your Own LifeIkea
The Netherlands
2007
Consumers were made to feel like designers by dressing up in trendy specs.

                                Rated zero stars
                              
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Furnishings fit for a PresidentIkea
USA
2009
IKEA plans a campaign for change around the inauguration of President Barack Obama

                                Rated zero stars
                              
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A moving storySotka
Finland
2008
Furniture company Sotka created an online community for young people moving for the first time.

                                Rated four stars
                              
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Ikea on the London UndergroundIkea
UK
2007
Ikea dominates the London Underground, reminding commuters of their home comforts.

                                Rated zero stars
                              
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Sowing the seeds of businessLush
USA
2007
Lush lawn care flourished and impressed the design community with its high-end business cards doubling as seed packets.

                                Rated zero stars
                              
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The big sleep ideaIkea
Canada
2007
IKEA encourages the people of Canada to sleep better by showing consumers how comfortable its mattresses are.

                                Rated zero stars
                              
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Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
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Why agencies aren't winning the gaming gameThe meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
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Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Mark St Andrew
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Bernie Ecclestone: Turning mugging into mediaBernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
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How To...Cream guides that help you navigate the changing communications landscape.
Festival of Latin mediaAs the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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Home/Garden

What’s Hot

The Cream 100

Brands to the rescue

Latest Case Studies

Ant protest

Paint for change

Tag it quick

Smell the Comfort

Design Your Own Life

Furnishings fit for a President

A moving story

Ikea on the London Underground

Sowing the seeds of business

The big sleep idea

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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