Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
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22/09/2010 OPINION - Kathy Heslop examines the importance of failed online shopping trips, and outlines what brands and retailer can learn from abandonment metrics. More
08/09/2010 TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations More
26/08/2010 OPINION - Alicia Navarro, CEO and co-founder of Skimlinks discusses why blogging and Twitter represent a golden branding opportunity More
30/07/2010 US – Music streaming service Spotify has been hit with more delays as it attempts to enter the US market. More
28/07/2010 THE INTERVIEW - Cream speaks with Jimmy Wales, founder of Wikipedia about his approach to innovation. More
26/07/2010 GLOBAL – Digital magazine app developers fail to cope with initial demand for social media magazine app. More
23/07/2010 UK - Data from ComScore shows that MySpace's UK audience fell 49% during the last year. More
20/07/2010 GLOBAL – Facebook is to launch its own virtual currency this September. More
15/07/2010 GLOBAL - Starbucks has become the first brand on Facebook to collect a fan base of 10 million. This growth comes on the heels of Lady Gaga becoming the first person to gather the same number of fans. More
15/07/2010 GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc. More
Treasure hunters rewarded with real gold in online map mystery.
High street adult retailer employs sexy search and tactical response techniques
Dating website identifies one thing women can’t do alone, and steps in to help
Google has teamed up with Virgin America for 'Day in the Clouds', an online scavenger hunt
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
The 14th Annual Webby Awards gets a vintage grade school treatment.
A PR company comes up with a valuable tool to mine trends and gauge emotion from Twitter.
VivaKi creates an ambitious research project involving multiple stakeholders to help define ad models on emerging platforms
Yahoo teams up with Nectar to offer targeted advertising online to drive sales offline, with an average sales uplift for participating brands of 30%
Skype satirises the idea of a remote phone box
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A dream team of industry pioneers from around the world share their expert opinion
The meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
Mark St Andrew
When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Bernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
Cream guides that help you navigate the changing communications landscape.
As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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