Luxury Goods :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      What’s Hot
                      Content Vs context in the pre-Christmas fragrance wars07/09/2010 REVIEW - As the big fragrance brands unveil their campaigns for their big Christmas scents, Cream compares the effectiveness of two offerings from Dior and Chanel. More
Clothing brands and marketing fashions31/08/2010 OPINION - Grant Hunter from iris discusses the role of digital marketing in the fashion industry, and examines the sector's reluctance to embrace new marketing ideas More
Burberry unveils global digital campaign24/06/2010 GLOBAL - Burberry has developed an interactive advertising campaign that allows users to select and control the view and perspective of the campaign, cast and products. More
The Dating Guide for Brands10/06/2010 Cream's has published its latest Insight report looking at brand partnerships. More
DIY cover design04/05/2010 UK - Design and lifestyle magazine Wallpaper giving readers the chance to design their own cover for the magazine’s August Handmade issue. More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
Clarins crowdsources luxury brand, without a product09/03/2010 GLOBAL – Clarins has embarked on a global crowdsourcing project to shape the identity of its latest brand. More
Estée Lauder creates division to drive marketing excellence26/02/2010 NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation More
LVMH success down to innovation08/02/2010 PARIS - Strong brands and a focus on innovation have helped strengthen luxury goods group LVMH in the economic downturn, according to CEO Bernard Arnault. More
CBS Outdoor partners with V&A for pioneering digital exhibition08/12/2009 UK - CBS Outdoor is the official media partner for Victoria and Albert Museum’s (V&A) landmark digital and interactive design exhibition, Decode: Digital Design Sensations. More

                    
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                      Latest Case Studies
                      The World's Best CoupleMichael Hill
Global
2010
Jeweller seeks to reward the ultimate couple with the ultimate engagement ring in “outrageous” competition.

                                Rated zero stars
                              
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Expensive petalsAmosu
UK
2010
Personalised flowers advertise the most expensive BlackBerry in the world.

                                Rated one stars
                              
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Drop everything for love Everlon UKEverlon Diamond Knot Collection
USA
2010
A jewellery brand challenges couples in long-distance relationships to drop everything for love

                                Rated zero stars
                              
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Watch building tutorialJaeger LeCoultre
Global
2009
Jaeger Le Coultre creates an app that teaches people about the craft of luxury watch making.

                                Rated zero stars
                              
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Sexy silhouetteAubade
France
2009
A French lingerie company creates a girl-next-door fantasy in central Paris.

                                Rated five stars
                              
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The Gucci lifestyle on the moveGucci
Global
2009
Smartphones get closer to the catwalk with the latest mobile application

                                Rated five stars
                              
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ManifestoYves Saint-Laurent
Global
2009
YSL embraces digital media and launches its Manifesto.

                                Rated zero stars
                              
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Social makeoverEstee Lauder
Global
2009
Estee Lauder turns personal make-up artist and creates some great PR

                                Rated zero stars
                              
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Tides of timeJaeger LeCoultre
Global
2008
Jaeger-LeCoultre, International Herald Tribune and Unesco form an environmentally responsible triumvirate.

                                Rated five stars
                              
Read more
WindproofZippo
Singapore
2003
Zippo Lighters places oversized installations on top of taxis.

                                Rated zero stars
                              
Read more

                    
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