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23/04/2010 The honours were spread across the global media agency networks at the 2010 Festival of Media Awards. More
16/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More
A reality TV show encourages canine adoption programme.
Pedigree champions the plight of abandoned dogs by appealing to the emotional side of Chileans.
Pedigree challenges preconceptions about shelter dogs by telling their life stories through a variety of media.
Pedigree uses humour to highlight the need for dog owners to take extra care over their pets' oral hygeine
Pedigree creates an adoption drive to help re-home unwanted dogs, positioning the brand as one that really cares.
A cat-food manufacturer partners with an online gaming channel to create an online scavenger hunt game that mimics cats' behaviour
Don't walk your dog alone. Pedigree creates the date a dog website to allow walkers to link up across Germany. Messages reminding consumers to take a Pedigree Snack when they went for a walk were integrated into the online experience.
Virtual pet gets public thinking about how to look after their dogs.
Cesar homed in on the owners of pampered pooches via product endorsement in dog salons across the country - places synonymous with pet indulgence.
My Dog targets pet obsessives by creating a venue where their pets can participate in their social life.
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A dream team of industry pioneers from around the world share their expert opinion
The meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
Mark St Andrew
When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Bernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
Cream guides that help you navigate the changing communications landscape.
As the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
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