Pharmaceuticals/Healthcare :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

Search Terms:

Advanced search

                  Home
Brands
Brand Categories
Pharmaceuticals/Healthcare

                
Pharmaceuticals/Healthcare

                      What’s Hot
                      New How To Guide14/04/2010 Find out how to succeed at the Festival of Media Awards. Cream has selected its 10 favourite shortlisted entries. More
Brands to the rescue13/11/2009 GLOBAL - Should advertisers make up for shortfalls in public spending? More
GSMA founds health innovation centre11/11/2009 MANCHESTER - The GSMA is to establish an innovation centre to develop and evaluate mobile health innovations. More
Make reality more interesting with Layar17/06/2009 SPRXmobile has launched what it claims to be the “world’s first mobile Augmented Reality browser” which displays real time digital information on top of the mobile’s camera image. More

                    
View allView all

                      Latest Case Studies
                      Political memory aideGamalate
Chile
2009
Politicians in Chile get a little help in remembering their election promises.

                                Rated zero stars
                              
Read more
Clara in FoodlandDiscovery Kids
Chile
2010
Nutritional messages get the animation treatment

                                Rated zero stars
                              
Read more
Condom challengeRFSU (Swedish Association of Sex Education)
Finland
2010
Scandinavian condom brand motivates people to have more sex and make the world a better place.

                                Rated zero stars
                              
Read more
Be unstoppableCompeed
UK
2010
Plaster brand targets key events and sore foot hot-spots, to keep spectators comfortable on their feet.

                                Rated zero stars
                              
Read more
Fitness CalendarCompanhia Athletica
Brazil
2010
Brazilian gym provides long term motivation for fat fighting gym bunnies.

                                Rated zero stars
                              
Read more
GSK and drag queens fight HIVGlaxoSmithKline
USA
2009
GSK targets two very different audiences living with HIV.

                                Rated five stars
                              
Read more
Skelan church invasionSkelan
Philippines
2009
A new medicine hits the market with a stretch and a song.

                                Rated four stars
                              
Read more
Cast responsibly. Re-touch minimally.NEDIC
Canada
2010
Eating disorder awareness ad doubles as fashion mag dumping ground.

                                Rated five stars
                              
Read more
Cancer talesMINT
Global
2007
Pharma company uses theatre to reach audience of professionals.

                                Rated five stars
                              
Read more
A new way to look at healthcareHealthcare Partners
USA
2009
Larger than life tactics from healthcare firm increases business and raises profile

                                Rated zero stars
                              
Read more

                    
View allView all
Toolbox
                      Print
Share
                            Send to friend Delicious Digg reddit Facebook StumbleUpon Twitter
                          

                    

                      
                    

Subscriber Login
                            Remember me Forgotten your password?
                      If you have a subscription code and are visiting Cream for the first time,click here to register.
SubscribeSource marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Subscribe now
Free TrialExperience full access to Cream.
Get your free trial

                      Campaign Of The Week NewsletterWhat’s this?
                      
                        Your email address: 
                      
                    
Cream ShuffleStuck for ideas? Use our automated inspiration tool.
ShuffleClick to shuffle

                      
                      Nike Air Jordan
Global
Read more
                    

                    <a href="http://adserver.adtech.de/adlink|3.0|567|2048417|0|170|ADTECH;loc=300"><img src="http://adserver.adtech.de/adserv|3.0|567|2048417|0|170|ADTECH;loc=300" border="0" width="300" height="250" /></a>
                  
Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
More from the blog
Why agencies aren't winning the gaming gameThe meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes....
Mark St Andrew
Read more
Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
Mark St Andrew
Read more
Bernie Ecclestone: Turning mugging into mediaBernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to...
Mark St Andrew
Read more
How To...Cream guides that help you navigate the changing communications landscape.
Festival of Latin mediaAs the Festival of Media gets under way, Cream selects 10 noteworthy case studies from the region.
Read more
More

Pharmaceuticals/Healthcare

What’s Hot

New How To Guide

Brands to the rescue

GSMA founds health innovation centre

Make reality more interesting with Layar

Latest Case Studies

Political memory aide

Clara in Foodland

Condom challenge

Be unstoppable

Fitness Calendar

GSK and drag queens fight HIV

Skelan church invasion

Cast responsibly. Re-touch minimally.

Cancer tales

A new way to look at healthcare

Toolbox

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

Cream Subscribers

Help and Information

Brands

Agencies

Media

Digital

Case Study Library

Regions

Insight

Other Cream Products