Printing/Photography :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      What’s Hot
                      Rare sighting: First new UK paper in 25 years03/11/2010 OPINION - With the launch of the "i", the UK sees it's first new quality daily in 25 years. Does this signal a resurgence in print - and how are media buyers reacting to this new arrival? Rebecca Ironside comments. More

                    
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                      Latest Case Studies
                      Portraits of bloggersPhotobox
France
2008
An online printing company engages with key French bloggers with an innovative seeding campaign

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Superhero video goes viralKodak Gallery
Global
2008
Personalised superhero site proves a viral hit around the world.

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Be one with natureCanon
Malaysia
2008
Canon teams up with Zoo Negara to educate children.

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The Global Squid Ink CrisisKodak
UK
2007
Kodak generated significant awareness of its low-cost printer ink by creating an online hoax - the 'Global Squid Ink Crisis'.

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Zoom Zoom ZoomLeica
Switzerland
2007
Leica's billboard campaign showcased its new camera's credentials by utilising the zoom technology to create fascinating close-up images of the billboards' plain background

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Abbey RoadOlympus
UK
2004
Olympus were the only advertiser in a series of magazines that were intended to carry no advertising thus creating amazing standout in a highly relevant environment.

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Sponsorship creates free mobile newsXerox
Global
2004
Xerox did a deal with CNN that made mobile news free to GPRS mobile owners. The service allowed consumers to see the top 10 CNN headlines as well as a message from Xerox.

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Canon gives football stars camerasCanon
Global
2005
To give consumers an insight into footballers' lives, Canon gave 100 stars the new Ixus 40 and asked them to take images for an exhibition. The results were shown online, outdoors and were also auctioned to raise money for the Red Cross.

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Making readers the cover starsXerox
2007
Xerox collaborated with Wired Magazine to allow readers to customise the front cover with their own photos.

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Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
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Printing/Photography

What’s Hot

Rare sighting: First new UK paper in 25 years

Latest Case Studies

Portraits of bloggers

Superhero video goes viral

Be one with nature

The Global Squid Ink Crisis

Zoom Zoom Zoom

Abbey Road

Sponsorship creates free mobile news

Canon gives football stars cameras

Making readers the cover stars

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Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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