Publishing & Broadcasting :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      What’s Hot
                      Digital prose and the brand conversation26/08/2010 OPINION - Alicia Navarro, CEO and co-founder of Skimlinks discusses why blogging and Twitter represent a golden branding opportunity More
FT invites female execs to define ideal consumer16/07/2010 APAC - The Financial Times is using an online competition to reach media planners and advertisers in Hong Kong and Singapore. More
HBO steps up UK presence01/07/2010 UK – HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm. More
Hulu introduces Plus service30/06/2010 USA - After weeks of speculation that it is going to tweak is business model, Hulu has introduced Hulu Plus, a subscription and ad supported service. More
Agency creates user-generated book03/06/2010 UK - A ‘user-generated book’ of festival tweets, status updates and photos submitted by music festival goers this summer is being produced by independent marketing agency, Independents United. More
The Times and The Sunday Times unveil new-look websites26/05/2010 UK - The Times and Sunday Times have unveiled their new-look websites in advance of converting to a paid-for access model. More
Sir Martin puts Asia on wish list19/05/2010 SINGAPORE - WPP is set to restart its acquisition strategy across the region, with chief executive Sir Martin Sorrell confirming eight deals are currently on the table across Asia Pacific More
CNN to launch pop-up news café12/05/2010 UK - CNN International is to open a pop-up café in London this summer for hungry pedestrians looking for their daily news fix. More
Wired unveils 'scratch off' cover04/05/2010 UK – Condé Nast’s Wired magazine has created a "scratch off" cover for its June issue that aims to test the will-power of its readers. More
DIY cover design04/05/2010 UK - Design and lifestyle magazine Wallpaper giving readers the chance to design their own cover for the magazine’s August Handmade issue. More

                    
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                      Latest Case Studies
                      Free press from China's futureMetro
China
2010
A newspaper from the future brings uncensored democratic publishing to China.

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Digital concert experienceRockbjörnen Music Awards
Sweden
2010
Seven exclusive online live concerts promote prestigious music awards ceremony.

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Every shot imaginableEuropean Tour (golf)
Europe
2010
Golf gets exciting with a popular viral trick shot series

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Talking TreeEOS Magazine
Belgium
2010
A tree is given the power to speak using video and meteorological recording devices.

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Don't let goHurts (band)
UK
2010
Band and author unite in a true media first using the Spotify platform.

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Beyond bordersCNN
Germany
2009
CNN marks the anniversary of the Berlin Wall with online-offline activity

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Football sweepstake shakerThe Sun
UK
2010
The Sun releases an iPhone app to help with sweepstakes

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Man in treeLig TV
Turkey
2009
Lig TV encourages those who tend to watch the subscription channel at their neighbours’ houses to take up their own subscription

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Fancast launchFancast
USA
2009
Pretender to the Hulu throne entices viewers with advertising and old-fashioned cliff-hangers.

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Nurse Jackie on KindleShowtime
USA
2009
Showtime offers Kindle owners exclusive content to promote hit TV show.

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