Retail :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Retail

                      What’s Hot
                      Online shopping failures22/09/2010 OPINION - Kathy Heslop examines the importance of failed online shopping trips, and outlines what brands and retailer can learn from abandonment metrics. More
Shopping: Here comes the science bit08/09/2010 TECHNOLOGY - Cream looks at the tools available to model shopping habits, and investigates the technology in the underrated world of brand activations More
Domino's credits social media for sales growth12/07/2010 UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy. More
McDonald's opens kitchens to build trust25/06/2010 HONG KONG – To get closer to its customers, McDonald’s is hosting open days for everyone to step into the restaurants’ kitchens and take a look at how the meals are prepared. More
Shopping centre targets London’s creative hub16/06/2010 UK – The UK’s first creative cloud agency Guided Collective is launching a digital campaign using Foursquare to promote the opening of the Westfield Stratford City shopping centre to East London’s creative communi More
Alibaba.com invites users to star in UK campaign04/06/2010 UK – Online marketplace Alibaba.com is inviting its users to audition their business for a starring role in its forthcoming UK ad campaign. More
Burger King names new CMO06/05/2010 USA - Burger King has named Natalia Franco as its executive vice president and global chief marketing officer More
Pizza Hut targets ATM users on payday13/04/2010 UK – Pizza Hut is targeting ATM users in the last week of each month to coincide with pay day. More
Domino’s recruits fans to sell pizza12/04/2010 UK - Domino’s Pizza has launched a widget that allows consumers to act as affiliate marketers for the brand through their social networking pages and blogs. More
Kellogg partners with M&S to sell red dress31/03/2010 UK - Kellogg is to make a red dress shown in TV ads for its Special K cereal available for the public to buy for the first time. More

                    
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                      Latest Case Studies
                      The World's Best CoupleMichael Hill
Global
2010
Jeweller seeks to reward the ultimate couple with the ultimate engagement ring in “outrageous” competition.

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Christmas shopping helperMarks & Spencer
UK
2010
High street retailer helps online shoppers avoid the stress of Christmas shopping.

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Fruitheads
Brazil
2009
New ice cream brand gets fruity with Brazilian consumers

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Burger King training centresBurger King
Mexico
2009
Jaw dropping idea from Burger King tests the mettle of hamburger fans.

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Sexy searchAnn Summers
UK
2010
High street adult retailer employs sexy search and tactical response techniques

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Mosquito PartyPlayground
Sweden
2010
A mosquito party provides the perfect event to showcase the power of Playground’s anti-insect products.

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Studio EastStudio East
UK
2010
Westfield tries to connect with anti-commercial Londoners.

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Diners encouraged to eat greenOtarian
UK
2010
Restaurant chain encourages diners to go veggie with a carbon footprint education.

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Snap it upMcDonald's
Sweden
2010
McDonald's turns digital billboard into interactive game.

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Uniqlo lucky switchUniqlo
Japan
2009
Uniqlo celebrates 25 years with ticket dispensing blog widget.

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