Telecoms/Mobile :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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Telecoms/Mobile

                      What’s Hot
                      BP boss: “We care about the small people” and other language lapses27/07/2010 OPINION – As BP pledges to protect “small” people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. More
Apple to delay release of white iPhone 426/07/2010 GLOBAL – Manufacturing “challenges” continue to plague Apple. More
iPhone changing consumer behaviour25/06/2010 EUROPE - The iPhone has fundamentally changed mobile user behaviour in Europe despite its low penetration rate, according to new Comscore findings. More
The iPhone 4 goes on sale24/06/2010 GLOBAL - Hundreds of people are lining up outside Apple stores around the world to buy the iPhone 4, which launched today. More
iPhone ad platform gets $60m in advance bookings17/06/2010 US - Apple’s iPhone 4 will be the first smartphone to run the company's iAd mobile ad network, with 17 advertisers already lined up to target mobile app users. More
iPad email customers in security breach14/06/2010 US - AT&T has apologised to customers for a recent security breach which resulted in the exposure of 114,000 iPad 3G customer e-mails. More
Orange creates 'Power Wellies'08/06/2010 UK - Orange has unveiled a prototype of Wellington boots that uses the heat from your feet to charge your mobile phone at summer festivals. More
Steve Jobs to unveil latest version of iPhone07/06/2010 US – Apple CEO to demonstrate latest version of the iPhone at today’s Worldwide Developer Conference More
Android beats Apple and Microsoft in smartphone OS battle.21/05/2010 UK – Sales of phones with Google’s Android operating system have increased five-fold during the first quarter of 2010, overtaking Apple’s iPhone OS. More
Nokia to launch Ovi Maps campaign07/05/2010 UK - Nokia is to launch a UK campaign to promote its Ovi Maps navigation service, which was made free to everyone in January. More

                    
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                      Latest Case Studies
                      Good things this wayNokia
UK
2009
Nokia erects a sign post showing how communication is more than getting from A to B.

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Sony Ericsson TV spoofSony Ericsson
France
2009
Sony Ericsson spoofs American TV shows by gently mocking French productions.

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Cabbie-okeTelstra
Australia
2010
Telecoms company connects with younger consumers with some good tunes, sung badly.

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Tweeting the UKs holidaysVodafone
UK
2009
Vodafone creates a Twitter holiday map to promote its decision to abolish roaming charges this summer

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Hollyoaks Load & Go ShopO2
UK
2009
Blogger strategy, retail tagging and contextual advertising promote new financial service for teens.

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Ski jumping at bus stopsSamsung
The Netherlands
2010
Samsung lets people experience what it’s like to do a ski jump with an interactive billboard

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Rugby in 3DO2
UK
2010
O2 offers its customers more value by creating the world’s biggest live 3D broadcast

                                Rated five stars
                              
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Tool hireGiffgaff
UK
2009
Viral brand messaging and user generated video content connects new customers to Giffgaff.

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The world's largest signpostNokia
UK
2009
Nokia signposts the way for new map service

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Father's Day with TIMTIM Mobile
Brazil
2009
Brazilian mobile company lets kids send SMS gifts to dad on father’s day.

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