Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.
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02/08/2010 OPINION - In a move unprecedented in the history of the FIFA World Cup, forthcoming 2014 hosts Brazil have launched a global destination branding campaign, writes Dr Nikolaus Eberl. More
27/07/2010 OPINION – As BP pledges to protect “small” people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. More
08/07/2010 GLOBAL - In an effort to show the effectiveness of display advertising, TripAdvisor is challenging travel brands and advertising agencies to create an ad campaign which will run on the travel website. More
07/07/2010 OMAN - Oman Air is set to boost awareness levels in Europe with the sponsorship of Oman Sail’s Arabian 100 racing yacht Majan. More
28/06/2010 EUROPE - Bmi has launched a customer-retention programme that will give discounts on selected fares once a month, following a restructure programme earlier this year. More
02/06/2010 UK - Tourism Australia (TA) is to launch its new 'There’s nothing like Australia' campaign in UK cinemas later this month (June 2010). More
04/05/2010 USA - US carriers Continental Airlines and United Airlines are to merge to create the world's largest airline. More
08/04/2010 UK - Projection Advertising has installed Europe’s longest motion-triggered interactive projection screen. More
23/03/2010 UK - British Airways has turned to Google's YouTube in its marketing offensive as its strike enters its third day More
02/09/2009 Virgin Atlantic has restructured is global creative business with the appointment of RKCR/Y&R. More
This party-time holiday institution gets a modern make-over.
Japan promotes itself as the new centre for snowboarding.
Living billboards bring the beauty of Costa Rica back to the city.
Would your mate be tempted to pick a penny off the floor?
A mosquito party provides the perfect event to showcase the power of Playground’s anti-insect products.
The Canadian Tourism Commission lures Americans to book a Canadian holiday
Jet Blue creates a range of hoax products to highlight the misgivings of other budget airlines’ service
A low cost airline takes a swipe at its competitors with a piece of ambush marketing during a flight
The Philippines attracts more tourists with a youth-targeted campaign.
Carnival Cruise Lines brings the feeling of spontaneous group fun to the streets of the USA in a bid to drive sales of its cruises
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