Utilities :: Cream – The Innovation Exchange

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Utilities

                      What’s Hot
                      Greenpeace attacks BP with rebrand competition21/05/2010 UK - Environmental activist Greenpeace is inviting the UK public to submit redesigns of the BP logo as part of a campaign against the company’s practices. More
EDF dumps 'green' ad strategy12/05/2010 UK - French utilities company EDF is reviewing its sustainability-led marketing strategy. More
Chinese energy giant to sponsor World Cup04/02/2010 BEIJING – Chinese energy giant Yingli Green Energy has announced that it has become the first renewable energy company to sponsor the FIFA World Cup to be held in South Africa later this year. More

                    
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                      Latest Case Studies
                      What not to flushUnited Utilities
UK
2010
3D public information campaign teaches responsible flushing.

                                Rated zero stars
                              
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Save today, save tomorrowEDF Energy
UK
2008
EDF Energy recycles footage to illustrate its renewable energy proposition

                                Rated zero stars
                              
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Winds of changeVestas
Global
2009
Wind energy company Vestas aligns its technology with the inauguration of a forward thinking president.

                                Rated zero stars
                              
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Global red buttonShell
UK
2008
Shell launches the world's first multimarket interactive TV campaign with the same red button experience in three different countries.

                                Rated zero stars
                              
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Breakin' for the TruckerMobil Delvac
USA
2007
A powerful engine lubricant is promoted to US truckers with a CD of country hits

                                Rated zero stars
                              
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Be a zero carbon customerBritish Gas
UK
2007
British Gas lights a green flame with its new Zero Carbon tariff.

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Bosch is watching youBosch
South Africa
2007
Home security company plays on people's fears to drive sales

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Shell tells a nine-minute storyShell
The Netherlands
2007
Shell joins the trend towards longer TV ads with an extra-long execution broadcast in the Netherlands.

                                Rated zero stars
                              
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User-generated identsEDF Energy
UK
2006
EDF invites consumers to become part of the idents around the 2006 World Cup

                                Rated zero stars
                              
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EPM lights up housing marketEPM
Colombia
2005
Colombian energy company EPM highlights the value of domestic gas in rented accommodation by giving connected homes standout in classified.

                                Rated two stars
                              
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Is that an exhaust in your pocket officer? (some OOH innuendo)When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad...
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Utilities

What’s Hot

Greenpeace attacks BP with rebrand competition

EDF dumps 'green' ad strategy

Chinese energy giant to sponsor World Cup

Latest Case Studies

What not to flush

Save today, save tomorrow

Winds of change

Global red button

Breakin' for the Trucker

Be a zero carbon customer

Bosch is watching you

Shell tells a nine-minute story

User-generated idents

EPM lights up housing market

Toolbox

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Cream Shuffle

Right Brain, Left Brain Blog

Why agencies aren't winning the gaming game

Is that an exhaust in your pocket officer? (some OOH innuendo)

Bernie Ecclestone: Turning mugging into media

How To...

Festival of Latin media

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