Adidas plays a vertical game :: Cream – The Innovation Exchange

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Adidas plays a vertical game

                  
Adidas plays a vertical gameComments (0)
                           
                    
Adidas
Japan
High above the streets of Tokyo Adidas created a game of vertical football with two players and the ball attached to ropes. The communications value was estimated at $150m.

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                      Hansaplast
Germany
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                    <a href="http://adserver.adtech.de/adlink|3.0|567|2048417|0|170|ADTECH;loc=300"><img src="http://adserver.adtech.de/adserv|3.0|567|2048417|0|170|ADTECH;loc=300" border="0" width="300" height="250" /></a>
                  
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Adidas plays a vertical game

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