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Lavazza used a branded soap opera featuring Carmencita and her friends to promote a new coffee brand to a younger audience.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Last Thursday, newspaper USA Today ran a promotion that allowed readers to experience a Harry Potter World augmented reality map. Being one of the few AR campaigns to use traditional broadcast media as the main driver I thought it was...
James Davies
I urge any of you with traditional roles in large media and marketing companies to rub up against a few students now and then
Tom Denford
Swedish magazine T-Post is so edgy that it doesn't bother being constrained by print conventions. No, T-Post is distributed as a T-shirt. It has released an issue where the t-shirt itself becomes a rock, paper, scissors game to play against....
Olivia Solon
Cream guides that help you navigate the changing communications landscape.
In the wake of the Haiti disaster, Cream looks at how different organisations have employed innovative techniques to raise funds.
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