betaTHE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
(Read more)

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

Close

    Lux Experience

    • Lux
    • UK

    To animate their advertising proposal that 'Lux' 'brings out the star in you', that brand took the experience on the road to allow their target audience to sample the product in an environment 'beffitting' of a star.

    To continue reading this case study please subscribe

    Find out more & subscribe

    Free Trial

    Experience full access to Cream.

    Get your free trial

    Cream Shuffle

    Stuck for ideas? Use our automated inspiration tool.

    ShuffleClick to shuffle
    • Whyte and Mackay
    Read more

    Right Brain, Left Brain Blog

    A dream team of industry pioneers from around the world share their expert opinion

    More from the blog

    Reckless, dangerous and utterly brilliant OOH

    If I ever took the time to think about my favourite media channel, it would probably have to be OOH. Call me old fashioned, but I've always been partial to size and spectacle; two qualities that OOH can deliver in...

    Mark St Andrew

    Read more

    Xbox 'Halo Reach' on 50ft photo-realistic murals

    It's ten years since Microsoft brought the Xbox into gamers homes and gave them the tools to play the blockbusting multi-player alien shoot-em-up game, Halo. But even the most successful franchises must come to an end, and so with the...

    Gemma Taylor

    Read more

    Branding opportunity: Take over a shopping centre!

    Shopping centres, love 'em or hate 'em, they are now a major part of all our lives. Shopping centres are now destination venues, complete with restaurants, cinemas and some even have gyms and medical centres! Bluewater, of of the most...

    Mark St Andrew

    Read more

    How To...

    Cream guides that help you navigate the changing communications landscape.

    Appreciate small

    Big successes, small strategies. Cream unearths small gems of marketing brilliance.

    Read more
    More