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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Moet sparkles through London

  • Moët

A cab covered in Swarovski crystals helps bring the new Mo�t Crystallised collection to life.

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  • Parker Pen
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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One million footballs - er, thanks Hyundai.

I'm not a natural cynic, but if I was, I'd probably be thinking that someone in a procurement office at Hyundai has made a bit of a boob, and ordered a few too many footballs. In a promotion that began...

Mark St Andrew

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Silence those vuvuzelas.

Two things that this World Cup will be remembered for will be that disallowed Lampard goal and the cacophonous monotone of a stadium full of vuvuzelas. Personally, I hope that HM Customs & Excise officials up and down the country...

Mark St Andrew

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If skin is the next advertising platform, does that make all of us media owners?

Axe, well known for their clever use of digital marketing, recently adopted a more low-tech stunt in a nice bit of brand promotion. Calling on the, er. . . services of Larissa Riquelme, a well known Paraguayan model, and a...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Take a fresh look at print

Last week a brand new issue of M&M came off the press, and to celebrate Cream investigates the best in print-based marketing.

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