New five-second spots run after promos :: Cream

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

Search Terms:

Advanced search

                    Home
Case Study Library
New five-second spots run after promos

                  
New five-second spots run after promosComments (0)
                           
                    
AOL
USA
AOL and Initiative negotiated with Fox to put AOL ads outside the normal ad break. The brand escaped from the clutter by appearing in five-second pod punchers that ran just before the programme restarted, after all the station promos - a market first.

                      To continue reading this case study please subscribeFind out more & subscribe
                    
Subscriber Login
                                Remember me Forgotten your password?
                          If you have a subscription code and are visiting Cream for the first time,click here to register.

Subscriber Login
                            Remember me Forgotten your password?
                      If you have a subscription code and are visiting Cream for the first time,click here to register.
SubscribeSource marketing ideas, improve media efficiencies and increase levels of consumer engagement.
Subscribe now
Free TrialExperience full access to Cream.
Get your free trial

                      Campaign Of The Week NewsletterWhat’s this?
                      
                        Your email address: 
                      
                    
Cream ShuffleStuck for ideas? Use our automated inspiration tool.
ShuffleClick to shuffle

                      
                      Virgin Atlantic
UK
Read more
                    

                    <a href="http://adserver.adtech.de/adlink|3.0|567|2048417|0|170|ADTECH;loc=300"><img src="http://adserver.adtech.de/adserv|3.0|567|2048417|0|170|ADTECH;loc=300" border="0" width="300" height="250" /></a>
                  
Right Brain, Left Brain BlogA dream team of industry pioneers from around the world share their expert opinion
More from the blog
How To...Cream guides that help you navigate the changing communications landscape.
Use gaming as a marketing platformCream looks at how brands can successfully use gaming to engage with and entertain consumers
Read more
More

New five-second spots run after promos

To continue reading this case study please subscribe

Free Trial

Cream Shuffle

Right Brain, Left Brain Blog

How To...

Use gaming as a marketing platform

Cream Subscribers

Help and Information

Brands

Agencies

Media

Digital

Case Study Library

Regions

Insight

Other Cream Products