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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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    Serena Williams endorses HP

    • HP
    • Asia Pacific

    HP associates itself with fashion through an unexpected celebrity endorsement during Indian Fashion Week

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    • UZO
    • Portugal
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    Right Brain, Left Brain Blog

    A dream team of industry pioneers from around the world share their expert opinion

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    In between different sessions at the Festival of Media, the organisers have taken the opportunity to make the most of having 700 senior media minds in one room by asking a series of questions with multiple choice answers. This idea...

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    Festival of Media Global: Harnessing the cultural Zeitgeist

    What can agencies learn from Ben Mezrich? The opening session of the Festival of Media Global brought together two speakers whose work puts them at the heart of global popular culture. Ben Mezrich is the authour of Accidental Billionaires, the...

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    Local acquisition for Draftfcb

    Blue Barracuda and its staff of more than 60 are to be merged into Draftfcb’s London agency. The newly fortified agency will operate under the Draftfcb London name, with the added tag: “Fuelled by Blue Barracuda.” It will employ more...

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    Use gaming as a marketing platform

    Cream looks at how brands can successfully use gaming to engage with and entertain consumers

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