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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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    Product placement goes user generated

    • Sprint
    • USA

    Sprint runs an online product placement contest to promote Samsung handset.

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    • Schweppes
    • Europe
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    Right Brain, Left Brain Blog

    A dream team of industry pioneers from around the world share their expert opinion

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    Technology makes street art appreciated: Brands meet Banksy?

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    Forest Thump

    Here’s a great idea for the eco-friendly music aficionado with plenty of time on their hands. Forget making matchstick models of ships in bottles, how about painstakingly creating a giant wooden glockenspiel inside a forest. This is what Japanese mobile...

    Giles Fitzgerald

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    Cream guides that help you navigate the changing communications landscape.

    Use gaming as a marketing platform

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