Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. Cream’s dynamic architecture helps companies share and reapply ideas and best practice across their global organisations.

Close

    Fantasy band manager

    • Pepsi
    • China

    Pepsi uses mobile to keep consumers engaged with its Battle of the Bands competition.

    To continue reading this case study please subscribe

    Find out more & subscribe

    Free Trial

    Experience full access to Cream.

    Get your free trial

    Cream Shuffle

    Stuck for ideas? Use our automated inspiration tool.

    ShuffleClick to shuffle
    • Hot Pockets
    • Brazil
    Read more

    Right Brain, Left Brain Blog

    A dream team of industry pioneers from around the world share their expert opinion

    More from the blog

    Always put wool on a cool wash

    Never let it be said that Cream is slow to spot a trend. A few weeks ago we brought you dogs with dentures, dogs driving a Subaru, and a loopy idea in Belgium that saw dogs disguised as lions. But...

    Mark St.Andrew

    Read more

    Going up - ice cream; going down - sunburn

    Ice cream and sunburn are two of the constants that make a summer (at least a British summer). Others include grown adults clomping about under the misguided belief that it is acceptable to wear Crocs and the realisation that making...

    Olivia Solon

    Read more

    Kitchen sink politics

    Outside of Cream Towers the alarmingly large face of Mr Cameron has been beaming away at us since January. Perhaps Big Dave is watching. This doesn't have much to do with the following blog post, but it's something that I've...

    Mark St.Andrew

    Read more

    How To...

    Cream guides that help you navigate the changing communications landscape.

    Build a successful social media campaign

    As different platforms compete for a slice of a brand’s social media spend, each claiming to be the most effective, Cream identifies the winning social media strategies.

    Read more
    More