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Get into the spirit of alcoholic drinks marketing

In 1959, when Guinness was 200 years old, it launched its first ad campaign in Ireland. Fifty years on, and in the midst of the truly iconic brand’s 250th anniversary celebrations (which span three weeks either side of St Patrick’s day), Cream takes a look back at some of its best work, along with the work of other alcohol brands. Given current economic conditions, alcoholic drinks face a tough time, with on trade (or pub sales) in decline as consumers stay in. Meanwhile off-trade is driven down by huge supermarket groups.