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Vodafone teams with radio station to drive sales of Callertunes
App helps singletons identify local hot spots to increase odds of meeting that “special someone”.
Game-based app appeals to wannabe racing drivers and delivers on sales for new GTI model.
An augmented reality iPhone app provides a 360 video experience.
Website for new parents goes mobile to access ethnic audience.
The Austrian Postal Service embraces QR code technology to promote new service.
Movie promotion generates buzz on Facebook Places in recruitment drive.
East African mobile provider drives sales with SMS
Teen magazine drives traffic with nationwide search for new heart-throb.
Schweppes brings local music events to a global audience with live streaming app.
The Humanitarian Campaign Against Hunger makes Serbia wake up.
Skol delivers the weather in a sexy new way.
The SoBe energy drink ensures festival-goers in Panama don’t miss a moment.
A newspaper from the future brings uncensored democratic publishing to China.
Swedish beer brand takes pub games into the digital age.
Nutritional messages get the animation treatment
MTV harnesses the power of social media to create a supportive quit-smoking network.
CNN marks the anniversary of the Berlin Wall with online-offline activity
Vodafone creates a Twitter holiday map to promote its decision to abolish roaming charges this summer
Neutrogena gives Hong Kong's men a wake-up call from superstar Elanne Kwong, to promote its new Cooling Cleansing Gel.
Universal Pictures uses an innovative iPhone ad format to promote its latest film and delivers strong results
Brazilian mobile company lets kids send SMS gifts to dad on father’s day.
Pepsi uses mobile to keep consumers engaged with its Battle of the Bands competition.
Consumers get fresh with chat-up lines and Trident.
Jaeger Le Coultre creates an app that teaches people about the craft of luxury watch making.
Rimmel creates a mobile app to give young women the edge when applying make up
Girls in the UK go "hamatteru" for fragrance inspired by Japanese teen fashions.
Snickers cements its urban credentials with a piece of transmedia storytelling
Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers
Nike allows a huge audience to experience what it feels like to run a 10k race
Antwerp Zoo gets the whole of Belgium awaiting the birth of a baby elephant
Radio station rallies listeners in bid to stay on the air
Nissan boosts its credentials amongst winter sports fans with an iPhone app
Lynx offers more icebreaker tricks for single men.
Red Bull attempts to set the record for the longest ever freefall skydive, set 50 years ago
SMS proves perfect channel for emergency fundraising in Haiti
Magazine supports digital as roles reverse in traditional publishing model for bridal magazine
Convenience store attempts to spread a little happiness with Facebook and free products
Nokia encourages people to use technology to take action and improve the world around us
A digital agency creates an interactive sculpture out of old mobile phones
Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.
The BBC World Service Trust provides mobile English lessons for people in Bangladesh.
Orange launches a Facebook app encouraging consumers to do more.
Royal Navy creates an app to boost recruitment.
Tide develops an app to help beat stains.
Smartphones get closer to the catwalk with the latest mobile application
Interaction sells Toyota’s new app.
Vodafone finds classical music in mobile noise
Lager brand takes ownership of traditional barbecues with competitions and radio ads.
Tylenol aims to improve its consumers’ quality of life.
NYC Department of Education develops a free interactive phone for its students in a bid to improve attendance and engagement in inner city schools
Starbucks trial a new iPhone app allowing users to pay for their coffee by phone
The Royal Opera House puts high-brow culture onto the UK's most popular social networking site.
Customers were invited to design their own trainer colour scheme by simply texting a photo to Nike.
Ad funded programming on the future gets distributed on TV, mobile and internet TV.
Ralph Lauren creates an iPhone app allowing consumers to create their own fashion range.
Puma creates a stripping app that bucks the market trends.
3 launches in the UK, building affinity with their target audience through a multi-channel campaign.
Gift experience company Red Letter Days increases sales by 51% with an affiliate programme
Danish Technical Schools overhauled their undesirable image with a popular awards event.
Cadbury Creme Egg changes a 23-year long campaign strategy in a bid to increase sales among 16-24 year olds.
Axe merges the worlds of seduction and education to create the Axe Unlimited Academy.
Gritty crime movie American Gangster used OOH activity literally rising from street level.
Vodafone commission an interactive online drama.
Mazda uses augmented reality to drive consumers to its forecourts.
Nokia teams up with Metro newspaper to promote the 6210’s mapping technology.
Johnson and Johnson release a child-proof iphone app that lets kids learn while they play.
Absolut found a perfect match in directory service 1-800-FREE411, exposing callers to its message just before they headed out to a bar or restaurant.
Molson runs a series of concerts that rely on consumers to guess the performers by answering SMS clues
More than 100 million people are reached with an integrated safe sex message.
Turning Leaf teamed up with Epicurios to create on-the-go recipes with appropriate wine pairing for busy people.
TDC links up with the gaming community to gain credibility amongst a hard-to-reach audience.
Bruno Banani helps men chat up women during carnival time
Dutch beer brand runs a two-way online gig using Skype's new Skypecast facility.
Chivas Regal combines online and direct mail to create a virtual tasting.
Hoegaarden gets consumers to discover the beer with a mix of SMS tokens, kooky furniture and a series of events in trendy bars and clubs.
Nokia targets early adopters without disrupting their media experience.
Sprite reinforces a long standing basketball sponsorship by giving it a new interactive twist
Nike manages to get a non-running nation running in the Nike Human Race
Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.
Nokia encapsulated the communication message for its multifunctional N95 model in a downloadable “all-in-one" desktop widget
Sprint runs an online product placement contest to promote Samsung handset.
General Motors signs a deal with a popular game show and designs a digital game to be played alongside the live television show.
Two very different brands partner to appeal to busy mums with an engaging campaign with a community focus.
Asan limited wastage by ensuring it only reached women only online and mobile.
Nokia creates an environmental vision, The Power of We, that staff and customers alike can support.
Xbox teams up with FHM to create a pan-European contest with the holiday of a lifetime up for grabs.
Nokia promotes its N96 handset with an outdoor campaign focusing on the phone's photo sharing function.
Wal-Mart elevates its green image and drives sales of its sustainable products
Capital boosts take-up of its iphone app.
Dove brings mums and daughters together by encouraging them to participate in sleepovers
An estate agent in the US allows consumers to access its listings through an interactive billboard in Times Square
MasterCard creates a virtual signposting application that allows iPhone users to share local knowledge
An interactive billboard helps Honda launch its Civic Type R vehicle in Ireland
Molson Coors use Bluetooth technology to encourage drinkers into pubs at non-peak times
Infiniti implement an integrated digital campaign to drive up sales of its new convertible
A butter substitute encourages women aged 45-54 to enter an online trivia game looking back at the past.
Chevrolet empowers Chinese consumers by getting them to ‘pimp’ a Chevy.
Fly Thomas Cook has designed a ‘Holiday Widget’ to allow customers to gloat about their holiday and promote the FTC brand.
"Live in it to win it" was a campaign launched by Metro in Newcastle were contestants had to live in a Mini for five days for a chance to win the car.
Nokia creates an innovative soap opera storyline to engage its users.
A premium gum from Wrigley’s shakes up the category and launches a sophisticated Augmented Reality application targeted at budding DJs.
McDonald's launches a nationwide campaign to find the Olympic cheer leading team.
Kajeet kids' cellphone service targeted tweens through interactive animated webisodes starring cartoon characters who used kajeet phones.
Coca Cola helps young people achieve their dream of becoming professional footballers.
Adidas supported London Marathon runners by broadcasting personal messages on giant LED screens.
Mini allows people to experience the new convertible in the comfort of their own homes.
Unilever targets teenagers via mobile using a teen version of shampoo.
Lynx provides young men with the tools to leave the internet behind and start attracting women.
Reebok takes advantage of a basketball player sponsorship with a mobile campaign that becomes a national phenomenon.
Fanta creates a series of mobile applications including an augmented reality tennis game to engage with teens.
Phillips designs a text messaging service to save Chinese wasting time in hospital queues.
Sony develops a revolutionary way of watching video content on mobile for the release of Japanese singer JuJu’s single
Oneworld brings a series of tools to airport departure lounges to aid business travellers.
Unilever makes sure Axe is the first thing on the minds of Japan's men every morning.
Cantonese-speaking mobile phone application helps rugby fans in Hong Kong
A government safe sex campaign produces the UK's first mobile interactive drama
Universal Pictures targets film fans on the move
Nashua Mobile appeals to the tech-savvy with QR codes from a popular newspaper.
Vodafone use an integrated digital campaign to launch its new netbook collaboration with Dell.
Motorola team up with Last FM to encourage music sharing, in an effort to generate publicity for their new MOTO music phone.
36.6 use a variety of methods to promote its service for people to top up phone credit by listening to advertisements.
Barack Obama reaches a connected youth with a focused social media campaign
Pepsi's mobile ad gains nine million impressions for a Super Bowl competition.
Philips promotes its Healthcare division by developing a queue ticketing system for Chinese hospitals that cuts hours off patient waiting times
Orange creates a real time interactive campaign using mobile and the web which sees rugby player Chabal ask members of the public for advice about how to kick a goal.
Turkcell creates a mobile advertising platform that rewards subscribers for allowing their mobile to deliver ads to their friends.
ING helps cash-seeking consumers track down their nearest ATM via there mobile camera viewfinder.
A campaign to remove the stigma about condom usage in India gets people to say the word loud out loud.
An entertaining viral demonstration leads to a 650% rise in sales for kitchen blender.
Why go to college to pick up your results when Cadbury and Madison Media in India will have them sent to your mobile. Along with the news that you've passed is a message from Cadbury and the activity ties in with the brand's positioning of celebration.
Nike uses premium site in New York to promote the fact that trainers can now be designed online. The screen can be used to create your own style using a mobile and the design can even be ordered off the Nike iD website.
O2 rewards its loyal customers with an interactive campaign that uses pioneering image-recognition technology.
Retailer target creates an iPhone application that is both useful and entertaining.
MTV and Motorola join forces to create an environment designed to accelerate and enhance the daily usage of mobile phones.
IBM helps fans find their way around Wimbledon with a sophisticated mobile app combining augmented reality with live updates
Goodyear positions its tyres as the product of choice for drivers needing a quick getaway.
Dockers creates an iPhone in-game ad that changes when shaken
Reebok teams up with Cirque du Soleil in a groundbreaking partnership
A personalised coupon campaign offering meal discounts leads to a massive 12% response rate
T-mobile captures the reactions of commuters interrupted by a flashmob for a TV commercial aired within 48 hours
Sony Ericsson allows members of the public to become celebrities for the day with an interactive bus stop
A participatory reality TV game aims to drive popularity of a mobile operator amongst young people.
Lexus teams up with Time Inc to offer people a customized, personalized magazine
Strongbow appeals to the man in the white van with a mobile-driven campaign
Levi's representatives hit the streets of Europe for a 48-hour event.
Johns Appartement makes a temporary home for Toyota in six German cities.
Puma combines mobile with the Shanghai GP to target sports fans.
Creepy viral promotes Walkman handset over Halloween.
Sony Ericsson teams up with new Bond movie for spy-themed gaming competition.
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