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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Paint for change

  • Dulux
  • UK

Dulux encourages people to get painting their houses with an inspirational campaign

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  • Channel 4
  • UK
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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Heinz Beanz in a plastic jar may cause stress-related deaths

Heinz want bean-lovers to 'help the planet' by encouraging them to waste less beans. To do this it has scrapped the old metal tin and replaced it with a hard-to-recycle plastic jar. Not a bad idea. Predictably, consumers with nothing...

Gemma Taylor

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Graffiti for the digital age

Living in south London, I pass lots of graffiti every day on the way to work. Not the kind of Basquiat style graffiti art or the guerilla antics of Banksy. The kind of graffiti I am referring to is the...

Mark St Andrew

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Edible iPad. iCake?

Sadly, I'm not about to break the news that Apple have finally developed a new range of edible tablets, smartphones and mp3 players. Engaging though that thought is, the world still has a few years to go before you have...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Innovate in OOH

When describing the different media platforms to those outside the industry, out-of-home (OOH) is often explained away as simply “posters”.

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