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NEW ZEALAND - McDonald’s New Zealand became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals. Read more
GLOBAL - Consumers spent more than five and a half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year, according to new figures from The Nielsen Company. Read more
GLOBAL - Magna, the insight arm of Mediabrands, is predicting global ad spend growth of 6% in 2010. Read more
GLOBAL - The global media and marketing industry will celebrate the best in media thinking and communications strategy at the fourth annual Festival of Media. Read more
M&C Saatchi is to launch an Australian arm of its sports and entertainment division. Read more
TV integration helps forgotten fragrance makes comeback and establishes its relevance with young women.
Radio station rallies listeners in bid to stay on the air
Underhand ambient strategy delivers strong ROI and sales figures
Financial Review crowdsources its next ad
Yellow Pages New Zealand creates a crowdsourced Yellow chocolate bar
2009 Green Brands Global Survey Reveals Consumers in Brazil, China, and India are Most Eager to Embrace Green Products and Corporate Actions; Top Ten Greenest Brands Revealed Read more
Almost one third of brands on Twitter are completely ignored according to new research by social media and online PR specialist, Immediate Future. Read more
Cream looks at the winners and losers from this year's BrandZ survey, and how strong brands have been remarkably resilient during the recession. Read more
Unilever has used global concerns about beauty as a platform for Dove, creating a debate with large-scale outdoor, PR and interaction. Read more
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by Region.
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A dream team of industry pioneers from around the world share their expert opinion
Remember the Jesus in a KitKat hoax from a while ago? Well here's the video explaining it:
Olivia Solon
Water seems fairly innocuous, doesn't it? Well every year unsafe water causes the death of 8m people. To show that such a normal substance can be so lethal, BDDP Unlimited created a wall of water installation on World Water Day....
I have no idea, but who needs drugs when you've got things like this on TV:
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