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UK - Caffrey’s Irish Ale has unveiled a new brand campaign and reduced the alcohol by volume in a bid to help add more value for customers to the on trade ale category.
EUROPE - Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi.
UK - Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets.
LONDON - Unilever has appointed Keith Weed to the role of chief marketing & communications officer, replacing Simon Clift.
NEW ZEALAND - McDonald’s New Zealand became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals.
The latest case studies demonstrating innovative strategies at a brand level.
A telecoms company cements its position as the king of bargains by giving away ad space for free
Radio station rallies listeners in bid to stay on the air
Tropicana becomes Canada’s National Provider of Brighter Mornings
Select a product category from the drop-down menu below for relevant news and case studies.
Covergirl takes over the subway with a range of new formats to promotes its lengthening mascara
Pepsi create its own brand ambassadors in China with music talent show.
Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.
Mobile truck advertisement drives sales up 28%
KFC uses innovative public/private fire safety initiative for a new product line.
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Duracell gets people to pedal-up some New Year’s Eve power.
Sony pumps up space hoppers as part of its Spark Something campaign
Toyota creates a font using the movements of a car to launch the Toyota iQ
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
Toyota goes green-fingered to promote its Prius.
The latest industry research providing you with hard data for deeper insight into brands, consumers and media.
UK - The Internet Advertising Bureau (IAB) is calling for the formal establishment of ‘social media teams’ for organisations looking to fully incorporate social media within their communications plans, following a study of 80 senior level marketers from international brands.
GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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A dream team of industry pioneers from around the world share their expert opinion
Meat manufacturer Maple Leaf has launched a site dedicated to all things bacon. Called Republic of Bacon, the site is utterly bizarre and features a range of pork related competitions, cartoons and virtual worlds. Visit the "sizzling hot" red light...
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Delving in to Nike+ territory, ubiquitous sports brand Puma are taking things a stride further. Launching later this month, the Puma Phoneis set to send tongues wagging with a hefty list of sporty features, housed within a beautifully crafted form...
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It’s been said that rivalry adds charm to ones conquests. Competition is good for the consumer and generally keeps everybody on their toes. Lack of competition impedes innovation, and lack of innovation leads to stagnation. Some rivalries become legend –...
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