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    Bepanthen Baby creates Poosters - the first OOH ads that become diaper changers.

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  • EqualiTV

    La Sirena partners with influencers to change their daily TV shows to demonstrate through a simple live action how unfair the gender gap is.

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Ad of the Week: ZonaJobs 'Anti-Millennial' (Argentina)

Argentine job search company ZonaJobs and FCB Buenos Aires have unveiled a new campaign that, in a humourous way, focuses on one of the brand's key characteristics: understanding millennials and the way they fit into the labour market. The campaign...

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Initiative tops the Festival of Media LatAm Awards 2017 shortlist

IPG's Initiative has come out on top as the best performing agency network on the Festival of Media LatAm Awards 2017 shortlist, with 25 campaigns featured across 13 different categories including Best Communications Strategy, The Effectiveness Award, Best Use of...

Cream Editorial

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New academic year, new students – a new audience for brands

Great results in the A Levels recently – which means lots of new students, which for you, as brand marketers, means the chance to connect with a new generation of consumers with money to spend. But for me, and the...

Cream Editorial

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