Prime Video Orders Elsie Silver’s Rose Hill as Series

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Elsie Silver’s Rose Hill is heading to Prime Video — and romance fans are about to have a new obsession. Amazon officially ordered a series adaptation of Silver’s beloved four-book saga during its upfront presentation to advertisers in New York on Monday, bringing the sweeping small-town love stories to life with a creative team that knows exactly how to handle big feelings on screen.

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Heidi Cole McAdams, who co-created and co-showran Death and Other Details, is set as writer, showrunner, and executive producer. Marc Webb — the filmmaker behind 500 Days of Summer and, more recently, Snow White — will direct the pilot and second episode and also executive produce. Temple Hill is producing, with Wyck Godfrey, Marty Bowen, and James Seidman executive producing for the company, alongside Temple Hill’s Annika Patton as co-executive producer. Silver herself will also executive produce.

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Variety had first reported the project was in development back in June 2025, but Monday’s announcement confirmed it’s officially a go.

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What the Show Is Actually About

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The Rose Hill series spans four interconnected contemporary romance novels — Wild Love, Wild Eyes, Wild Side, and Wild Card — following the love lives of various residents of a Canadian mountain town. The first season will focus on Wild Love, the story that kicks everything off.

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Per Amazon’s logline, the show centers on best friends and neighbors West Belmont, a rancher with serious commitment issues, and Ford Grant — a brooding record label owner who also happens to be Forbes’ “World’s Hottest Billionaire” — who has long carried a torch for West’s sister, Rosie. When country-pop star Skylar Stone blows into their rugged mountain world, things get complicated for everyone involved. It’s aspirational and grounded at the same time, which is exactly the kind of balance Silver has always struck with her writing.

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Beyond Rose Hill, Silver has also published five Chestnut Springs books and four Gold Rush Ranch novels — so there’s no shortage of source material if the show connects with audiences the way the books have.

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“Working with this team on the Rose Hill adaptation has been such a treat,” Silver said in a statement. “To see everyone’s hard work and creativity come to life on screen will be a dream come true!”

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Peter Friedlander, head of global television at Amazon MGM Studios, made clear why the streamer wanted this one. “Elsie Silver’s Rose Hill novels have resonated with millions of readers by blending sweeping romance with grounded, emotionally complex relationships,” he said. “It’s a world where love, loyalty, and identity collide in ways that feel both intimate and expansive. With Heidi Cole McAdams, Marc Webb, and our partners at Temple Hill, we’re excited to translate that richness to the screen for Prime Video audiences globally.”

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Amazon’s Bigger Bet on Romance

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This isn’t Amazon stumbling into the romance genre — it’s doubling down on a strategy that’s clearly working. The streamer already has The Summer I Turned Pretty, the Jenny Han YA adaptation that’s become a genuine cultural moment for its audience, as well as Maxton Hall — The World Between Us and the college romance series Off Campus. Temple Hill even flagged their ongoing Prime Video relationship in their statement, noting their continued collaboration “alongside Off Campus and Boys of Tommen.”

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And it doesn’t stop at romance. Amazon has built a real track record adapting beloved novel series — Reacher, based on Lee Child’s Jack Reacher books, has been a massive hit, as has Cross, based on James Patterson’s Alex Cross. The streamer is also deep in development on an adaptation of Rebecca Yarros’ Empyrean series, starting with Fourth Wing, which has its own enormous fanbase.

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Rose Hill fits right into that playbook — a passionate readership, emotionally rich source material, and a world that feels cinematic from page one.

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Godfrey and Bowen at Temple Hill put it plainly: “Rose Hill is exactly the kind of sweeping, emotional romance we love and need — grounded in character, driven by compelling relationships, and set in a world that feels both aspirational and authentic. With Heidi and Marc, we have an incredible team bringing Elsie Silver’s fantastic books to life in a cinematic, exciting way. You’ll want to live in Rose Hill!”

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Casting hasn’t been announced yet, but with Webb behind the camera and a built-in fanbase already invested in West, Ford, Rosie, and Skylar, the pressure — and the excitement — is already real.

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“category”: “TV