Food :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 3,000 case studies of leading marcomms innovation.

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                      Sara Lee's positive approach to innovation14/07/2010 THE INTERVIEW - Cream speaks with Astrid Loeff, International media communication manager at Sara Lee about marketing innovation. More
Domino's credits social media for sales growth12/07/2010 UK - Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong social media strategy. More
World Cup chocolate wars12/07/2010 OPINION - Cream's editor Olivia Solon examines the hypocritical marketing wars taking place between chocolate brands around the World Cup. More
McDonald's opens kitchens to build trust25/06/2010 HONG KONG – To get closer to its customers, McDonald’s is hosting open days for everyone to step into the restaurants’ kitchens and take a look at how the meals are prepared. More
McDonald's takes on Foursquare10/05/2010 USA - McDonald's has teamed up with Facebook to produce a location-based campaign. More
Burger King names new CMO06/05/2010 USA - Burger King has named Natalia Franco as its executive vice president and global chief marketing officer More
Danone fights viral slurs30/04/2010 ARGENTINA - Danone Actimel Yogurt fights damaging viral slurs in Argentina with its own rumor machine to spread playful lies. More
Grey London wins £2m account29/04/2010 LONDON - Ginsters, the brand famous for its pies and Cornish pasties, is set to appoint Grey London to handle its £2 million advertising account. More
Festival of Media Awards: winners23/04/2010 The honours were spread across the global media agency networks at the 2010 Festival of Media Awards. More
The Cream 10016/04/2010 A full list of Cream's 100 most innovative companies, as featured in our book "No Apples: 100 Other Top Innovators" More

                    
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                      Latest Case Studies
                      Christmas shopping helperMarks & Spencer
UK
2010
High street retailer helps online shoppers avoid the stress of Christmas shopping.

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12% more on airEl Golpe
Colombia
2009
Snack brand delivers extra content for hungry listeners

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Fruitheads
Brazil
2009
New ice cream brand gets fruity with Brazilian consumers

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Burger King training centresBurger King
Mexico
2009
Jaw dropping idea from Burger King tests the mettle of hamburger fans.

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Clara in FoodlandDiscovery Kids
Chile
2010
Nutritional messages get the animation treatment

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Deliver me to Hell!Hell Pizza
New Zealand
2010
Pizza company lets viewers choose their own video adventure in viral video game, and drives lucrative online ordering.

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Heinz reclaims the streetHeinz
UK
2010
Heinz offers a healthy town centre alternative for lunchtime

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Good stockCampbell's
Australia
2009
Campbell's engage a nation of food enthusiasts with integrated TV sponsorship and online resource.

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Seriously good first yearHeinz
New Zealand
2008
Heinz makes a dent in Best Foods' mayonnaise market dominance with the release of its own 'seriously good' product.

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Diners encouraged to eat greenOtarian
UK
2010
Restaurant chain encourages diners to go veggie with a carbon footprint education.

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