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03/03/2010 NEW ZEALAND - McDonald’s New Zealand became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals. More
08/02/2010 USA - A BBDO-created Snickers spot topped a poll of America's favourite commercials from this year's Super Bowl. More
21/01/2010 UK - Kellogg's is to launch a new cereal, Krave, into the UK market aimed specifically at the young adult market (16-25 year olds), an age group previously untargeted by breakfast cereals. More
19/01/2010 UK - Cadbury is to be taken over by the US food giant Kraft after its board approved a new increased bid. More
18/12/2009 SWITZERLAND - Kraft foods has appointed Daryl Fielding to the role of vice president of marketing in Europe. More
24/11/2009 GLOBAL - Nestlé is reportedly considering a takeover approach for Cadbury to rival the £9.8bn hostile bid from Kraft Foods. More
23/11/2009 LONDON - Smoothie drinks brand Innocent has reunited members of the choir that released a 1980s Christmas hit ‘There’s No One Quite Like Grandma’ to raise money for charity. More
14/07/2009 A McDonald's branch has opened in North Carolina claiming to be almost completely green - with the interior and exterior of the restaurant being designed with sustainability in mind. More
15/06/2009 Aussie brand Vegemite (owned by Kraft foods) is pandering to the habits of students across the world and creating a new version of spread More
12/06/2009 Unilever's Becel/Flora brand has launched a Heart Age Calculator with the World Heart Federation that calculates your likelihood of meeting an untimely demise from cardio-vascular diseases More
Hellmann’s helps mums make the perfect sandwich
Canadian women are united through music and a healthy heart message.
Domino’s Pizza faces up to consumer criticism, listens to its customers and updates its classic recipe.
Film, social media and a lot of snow in new McDonald’s transmedia exercise.
A grocery chain shows its commitment to sustainability
A chocolate dessert brand uses careful targeting to reach only people who have recently broken up with their partner.
Convenience store attempts to spread a little happiness with Facebook and free products
Cadbury launches a digital treasure hunt in a bit to drum up interest for its Creme Eggs
KFC uses innovative public/private fire safety initiative for a new product line.
BK targets male breakfast consumers with a bit of early morning voyeurism.
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