A24’s ‘Backrooms’ Opens to $9M in Previews — Beating ‘Scream 7’ and Rivaling ‘John Wick 4’

The Backrooms were always going to make money. The question was how much — and Thursday night answered it emphatically. A24’s Backrooms opened to $9M in previews beginning at 4 PM, Deadline reported, surpassing Scream 7’s $7.8M and eclipsing John Wick: Chapter 4’s $8.9M. It sits just below Eternals’ $9.5M — a Marvel ensemble film — which makes the comparison all the more striking for what is, on paper, a low-key A24 horror release about a furniture salesman and a labyrinth. The internet meme has officially arrived as a box office force, per Deadline.

The film’s premise stays closer to the source material than you might expect from a mainstream theatrical release. Chiwetel Ejiofor plays Clark, a discount furniture store owner living in the store after a messy separation from his wife. While in the basement, Clark passes through a threshold into the Backrooms — an endless, fluorescent-lit labyrinth of identical yellow rooms that, in internet lore, represents the terrifying wrong-turn you can take out of ordinary reality. Renate Reinsve co-stars. The screenplay was written by Will Soodik, based on the web series that director Kane Parsons began making as a teenager and which accumulated hundreds of millions of views before he was old enough to vote, per the Sentinel Colorado.

What Critics Are Saying

The critical reception has matched the presale energy. Variety’s Owen Gleiberman called the film “extraordinarily effective” as atmospheric horror, writing that it generates genuine unease through craft rather than conventional shock. Rolling Out described it as a film that “burrows under the skin and stays there long after the credits roll” — placing it in the rare category of horror that relies on dread rather than cheap mechanics. Pajiba’s critic wrote that Backrooms “gripped me in ways I wasn’t immediately able to shake off,” and that the longer they sat with it, the more its intentions became clear, per Pajiba.

The film’s Rotten Tomatoes score has been described as great news for horror fans — though the Critics Consensus and full Popcornmeter were still pending as of Thursday evening. The reviews that have come in characterize Backrooms as one of the year’s most interesting horror releases: unsettling in a way that lingers, visually distinct, and carrying more thematic weight than its meme origins might suggest. For A24, which built its reputation on exactly this kind of elevated, difficult-to-categorize genre film, it reads as a signature release, per Collider.

The Internet-to-Blockbuster Pipeline

The box office projections heading into the weekend suggest Backrooms could challenge or outright upset The Mandalorian and Grogu, which took approximately $100M over the Memorial Day holiday but left industry observers underwhelmed — the consensus was that for a Star Wars film, that number is closer to Solo: A Star Wars Story territory than a genuine blockbuster. A strong Backrooms opening weekend would reshape the narrative heading into June. JoBlo noted that the comparison isn’t just statistical: Backrooms earned its preview number from a much smaller built-in fanbase than a Star Wars franchise title, making the per-theater performance potentially more impressive, per JoBlo.

What makes the result notable beyond the raw numbers is what it says about how horror audiences have evolved. The Backrooms as an internet phenomenon — creepypasta, YouTube short films, Reddit lore — built its following without any studio machinery. Kane Parsons made his web series on a camera as a teenager and turned it into one of the defining horror aesthetics of the early 2020s: liminal spaces, wrong-turn dread, the particular horror of a world that looks almost normal but isn’t. A24 acquiring and developing it into a theatrical feature with a real cast and a proper production budget was a calculated bet that that aesthetic had crossover potential. Thursday night’s $9M says it was right, per Rolling Stone.

For Parsons — who is 20 years old and making his feature debut — the numbers represent something different: the validation of an approach to filmmaking that began with a camera and an internet connection, not a film school application. The full opening weekend tracking will arrive over the next 48 hours and will give a clearer picture of where Backrooms lands. But the previews alone have already made it one of the most notable openings in A24’s history.