Beatles Fan Experience Coming to 3 Savile Row in 2027

Apple Corps Ltd. is opening The Beatles at 3 Savile Row, the first official Beatles fan experience, in London in 2027.
The seven-floor attraction will include never-before-seen archive material, a recreation of the original Let It Be studio, and access to the famous rooftop.
Paul McCartney and Ringo Starr have both shared reactions, with Starr calling it “like coming home.”
The rooftop — where the band played their final public concert on Jan. 30, 1969 — still has its original railings intact.
Four Beatles biopics are currently in production, making this a major moment for the band’s ongoing cultural resurgence.

Fifty-six years after John, Paul, George, and Ringo climbed onto a Mayfair rooftop and changed rock history forever, Beatles fans are finally getting inside the building. Apple Corps Ltd. announced Monday that it will open The Beatles at 3 Savile Row, the first official fan experience dedicated to the Fab Four, at the band’s historic London address in 2027.

The Mayfair location is about as sacred as Beatles geography gets. Number 3 Savile Row served as one of Apple Corps’ earliest headquarters in the 1960s, housed the studio where Let It Be was recorded, and — most famously — provided the rooftop stage for the band’s final public performance on January 30, 1969. That 42-minute concert, later immortalized in Peter Jackson’s 2021 documentary series Get Back, has become one of the most mythologized moments in music history.

The attraction will span all seven floors of the building, offering fans access to never-before-seen material from Apple Corps’ extensive archives, rotating exhibitions, a fan store, and a recreation of the original studio where Let It Be was laid down. The crown jewel, though, is the rooftop itself — and Apple Corps CEO Tom Greene made sure to note one remarkable detail: “The rooftop where even the railings remain the same from that famous day in 1969.”

“We’re thrilled to bring Apple Corps back to its spiritual home and give The Beatles fans something truly special,” Greene said. “Every single day, fans are taking pictures of the outside of 3 Savile Row — but next year they can go in and explore all seven floors of the iconic building.”

Paul and Ringo React

Both surviving Beatles have already been back to take a look around, and their reactions say everything.

“It was such a trip to get back to 3 Savile Row recently and have a look around,” Paul McCartney said in a statement. “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”

Ringo Starr kept it simple: “Wow, it’s like coming home.”

What Happened on That Rooftop

For anyone who needs a refresher — or just wants to feel it again — the January 1969 rooftop concert was equal parts spontaneous and historic. The Beatles, joined by keyboardist Billy Preston, played five new songs including “Get Back,” “I’ve Got a Feeling,” and “Dig a Pony” as crowds gathered on the streets below and on neighboring rooftops. London’s Metropolitan Police eventually showed up in response to noise complaints and asked the band to turn it down. They obliged — briefly — then plugged back in to play “Get Back” one more time.

John Lennon’s last words into the microphone that day: “I’d like to say thank you on behalf of the group and ourselves, and I hope we’ve passed the audition.”

The concert appeared in the band’s 1970 documentary film Let It Be, and Jackson’s eight-hour Get Back series gave a whole new generation a front-row seat to the moment.

The Bigger Picture for Beatles Fans

The timing couldn’t be better. Interest in the Beatles is running at a fever pitch right now — four separate biopics are currently in production, and the 2023 AI-assisted release of “Now and Then” — billed as the band’s final song — reminded the world just how alive this catalog still feels.

The UK government has thrown its support behind the project too. Creative industries minister Ian Murray called it “huge news for fans of The Beatles across, not just the UK, but the world,” adding that it would “truly allow people to ‘Come Together’ and experience the band like never before at an iconic venue which holds so much history.”

The building sits just a short walk from Carnaby Street, another landmark of Swinging Sixties London, and Apple Corps has confirmed the attraction is planned as a long-term destination — not a limited run. An exact opening date hasn’t been set yet, but fans can sign up for updates at the official site.

Fifty-five years after those railings last shook with the sound of a Lennon guitar riff, they’re still standing. And soon, so will you — right next to them.