Beatles’ Iconic Savile Row HQ Opening to Fans in 2027

For decades, Beatles fans have made the pilgrimage to a quiet Mayfair townhouse, standing on the pavement outside, craning their necks up at the rooftop where it all ended. That’s about to change. Apple Corps has announced that 3 Savile Row — the legendary London building where the Fab Four recorded Let It Be and played their final public concert — will open to the public for the first time, as an official fan experience launching in 2027.

Titled “The Beatles at 3 Savile Row,” the ticketed attraction will span all seven floors of the building, offering access to never-before-seen archive material, rotating exhibitions, a recreated version of the basement recording studio used during the Let It Be sessions, and — most significantly — the rooftop itself, where John Lennon, Paul McCartney, George Harrison, and Ringo Starr played for 42 unannounced minutes on a blustery Thursday afternoon on January 30, 1969, before police pulled the plug on a noise complaint. (The band managed to plug back in and play “Get Back” one final time before it was over for good.)

“Every single day, fans are taking pictures of the outside of 3 Savile Row,” Apple Corps CEO Tom Greene said in the announcement. “But next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”

McCartney and Starr Give Their Blessing

Both living Beatles are on board. McCartney revealed he’d recently made a private visit to the building ahead of the announcement. “It was such a trip to get back to 3 Savile Row recently and have a look around,” he said. “There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”

Starr, characteristically, kept it short and perfect: “Wow, it’s like coming home.”

London Mayor Sadiq Khan called the rooftop concert “one of the most iconic moments in music history” and said the attraction “will captivate Londoners and visitors from across the globe.” UK Creative Industries Minister Ian Murray also weighed in, noting — with an unavoidable Beatles pun — that it would allow people to “‘Come Together’ and experience the band like never before.”

A Building That Holds the Whole Story

For fans who know their Beatles history, 3 Savile Row carries an almost unbearable amount of weight. The building served as the headquarters for Apple Corps, the company the band founded, and its basement studio was where they gathered in early 1969 — already fracturing, already exhausted — to record what would become their final album. George Harrison famously told the camera during those sessions, “Maybe we should get a divorce.” The footage ended up in Peter Jackson’s acclaimed 2021 documentary series Get Back, which reframed those sessions for a new generation and helped spark renewed global fascination with the band.

Holly Tessler, a Beatles tourism expert at the University of Liverpool, told the New York Times that the address is already one of only two major Beatles landmarks in London — the other being the Abbey Road zebra crossing — but that until now, fans could only stand outside. “Very few people have been inside,” she said. “I’d love to see it.” She also noted that the discord surrounding the Let It Be era, far from being a deterrent, only deepens fan curiosity about that chapter of the band’s story.

Britain already has Beatles museums in Liverpool, but this will be the first officially licensed by Apple Corps — making it the definitive experience for anyone who wants to stand where the band stood on that final day. Lennon’s last words into the microphone that afternoon: “I’d like to say thank you on behalf of the group and ourselves, and I hope we’ve passed the audition.”

The Beatles Moment Won’t Stop Coming

The timing couldn’t be more loaded. Director Sam Mendes is deep in production on four separate Beatles biopics — one for each band member — set for release in April 2028. It marks the first time Apple Corps has ever granted full music and life story rights to a scripted film. The cast is stacked: Harris Dickinson as Lennon, Barry Keoghan as Starr, Paul Mescal as McCartney, and Joseph Quinn as Harrison. Mendes himself visited Savile Row while researching the films and clearly felt it too.

“I’ve looked around a lot of Beatles sites in making these movies, but there is something special in the air at Savile Row,” he said. “How wonderful that fans will now have a chance to see it on screen and in person. To actually be on the rooftop where it happened.”

Meanwhile, McCartney and Starr recently released their first-ever duet, “Home to Us,” ahead of McCartney’s upcoming solo album The Boys of Dungeon Lane, due May 29. Starr dropped his own solo record, Long Long Road, in April. And at a recent intimate listening event at Abbey Road Studios — another address that needs no introduction — McCartney played songs from the new album and got reflective. “I still get a little bit emotional talking about John and George,” he said, looking around the studio. “This is where we worked.”

The building at 3 Savile Row is understood to be a long-term attraction, not a temporary installation — sitting just a short walk from Carnaby Street, another landmark of Swinging Sixties London. Specific ticket details and an opening date within 2027 have yet to be announced.