LONDON - Initiative has appointed Raquel Krouse to head up the network's social media division, Prophesee.
Krouse joins Initiative from IPG Emerging Media Lab, where she was vice president, practice lead, social media. Prior to joining the Lab, she was a digital marketing consultant, specialising in interactive strategy, design and development services.
Taking up the position of senior vice president, director at Prophesee, she will be in charge of providing clients with a full-service social media solution from insight and strategy through to activation and performance measurement.
Bant Breen, president worldwide digital communications, Initiative, said: "We are extremely excited to have Raquel join Initiative to drive Prophesee and take our social media solutions to the next level. She has already worked with some of our markets and we look forward to her building more performance-oriented social media solutions for our clients".