Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.
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Creative media trends, media innovation case studies and media firsts. All channels including TV, mobile, print, outdoor, branded content, experiential, point-of-sale and more.
APAC - The Financial Times is using an online competition to reach media planners and advertisers in Hong Kong and Singapore.
GLOBAL - Twitter has announced the launch of the @earlybird account, providing followers with exclusive deals in entertainment, fashion, technology, beauty, travel etc.
LATAM - The Festival of Media, the world's premier event for advertisers, media strategists, technologists and media vendors is launching the Festival of Media LatAm – a regional event dedicated to the media issues and needs of one of the world’s most vibrant and fast-growing advertising regions.
USA - Draftfcb has launched Draftfcb Institute of Decision Making, a global team that aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications.
USA - After weeks of speculation that it is going to tweak is business model, Hulu has introduced Hulu Plus, a subscription and ad supported service.
Select a media channel from the drop-down menu below for relevant news and case studies.
The latest industry research providing you with hard data for deeper insight into brands, consumers and media.
USA – Total US branded entertainment marketing spending, dipped 1.3% in 2009 to $24.63 billion, but is on pace to generate solid growth in 2010 and beyond, according to exclusive research released today by PQ Media.
90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic.
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by media channel.
The latest work from the top 20 media owners as ranked by Cream.
Samsung lets people experience what it’s like to do a ski jump with an interactive billboard
Bacardi throws a party, social-media style.
With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.
Pizza company lets viewers choose their own video adventure in viral video game, and drives lucrative online ordering.
Swatch and MTV create an artistic playground.
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A dream team of industry pioneers from around the world share their expert opinion
For a generation who grew up with Tamagotchi's and engage with programs like Foursquare, it's no surprise that the idea of having a virtual girlfriend is pretty normal for them. But this isn't Sims. This is Love Plus+. Imagine playing...
Gemma Taylor
Someone drowning in a cesspool, reaching out to grab the palm fronds of safety? No. This is Brazil's attempt at showing how the 2014 Fifa World Cup will unite the country, and help the environment, apparently. Whatever the case, it's...
Another bit of Twilight-bandwagon jumping here with Anne Brook's "Martin and the Wolf" - promoted by another bit of naff online video. It's almost so-bad-it's-good, so I thought I'd share it with you here. Anne has a certain notoriety on...
Mark St Andrew
Cream guides that help you navigate the changing communications landscape.
In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines a selection of different brand blogging strategies.
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