beta THE INNOVATION EXCHANGE
Home to the world's best marcomms innovation
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Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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Media Innovation

Creative media trends, media innovation case studies and media firsts. All channels including TV, mobile, print, outdoor, branded content, experiential, point-of-sale and more.

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The latest industry research providing you with hard data for deeper insight into brands, consumers and media.

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Innovation Wheel, By Media Channel

Percentage of case studies that qualified to feature in Cream library in the last 3 months, by media channel.

Top Media Owners

The latest work from the top 20 media owners as ranked by Cream.

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Right Brain, Left Brain Blog

A dream team of industry pioneers from around the world share their expert opinion

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Lonely gamers find love in Japan

For a generation who grew up with Tamagotchi's and engage with programs like Foursquare, it's no surprise that the idea of having a virtual girlfriend is pretty normal for them. But this isn't Sims. This is Love Plus+. Imagine playing...

Gemma Taylor

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Thoughts on the new Brazil World Cup logo

Someone drowning in a cesspool, reaching out to grab the palm fronds of safety? No. This is Brazil's attempt at showing how the 2014 Fifa World Cup will unite the country, and help the environment, apparently. Whatever the case, it's...

Gemma Taylor

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More crimes against online video

Another bit of Twilight-bandwagon jumping here with Anne Brook's "Martin and the Wolf" - promoted by another bit of naff online video. It's almost so-bad-it's-good, so I thought I'd share it with you here. Anne has a certain notoriety on...

Mark St Andrew

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How To...

Cream guides that help you navigate the changing communications landscape.

Brands and blogging

In the early 90s, blogs were the preserve of journalists and academics who used the platform to self-publish articles, research and online diaries. Now blogs are a powerful branding tool. Cream examines a selection of different brand blogging strategies.

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