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Insights into the evolution of media models and best practice examples of how to innovate within specific media channels.
NEW YORK - Estée Lauder Companies has created a new Corporate Marketing Centre of Excellence to drive marketing excellence across the organisation
UK - SeeSaw, a video on demand site featuring 3,000 hours of content form the BBC, Channel 4 and Five has launched in the UK, representing the first concerted effort by broadcasters to pool their content online.
UK - CBS Outdoor has developed a new advertising format using electric paper technology on bus panels.
BEIJING – Chinese energy giant Yingli Green Energy has announced that it has become the first renewable energy company to sponsor the FIFA World Cup to be held in South Africa later this year.
USA - CBS has revealed that it has sold all of its Super Bowl ad spots ahead of Sunday’s big game.
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The latest industry research providing you with hard data for deeper insight into brands, consumers and media.
90% of future population growth will take place in urban areas, according to the latest research from out-of-home agency Kinetic.
GLOBAL - A new report out by UM Trendwatch is calling on the entertainment industry to re-evaluate the way it goes about marketing its releases, reclassify its traditional target demographics and look to leverage its primary asset – content.
Percentage of case studies that qualified to feature in Cream library in the last 3 months, by media channel.
The latest work from the top 20 media owners as ranked by Cream.
LG uses bus stop billboards to demonstrate its new handset’s assets.
With the arrival of mortgage finance in Turkey, Emlak wanted to be the first to provide a newspaper Real Estate supplement for the growing number of would be property investors.
Convenience store attempts to spread a little happiness with Facebook and free products
Dell aims to get the whole world singing from the same song-sheet
Universal Pictures promotes the Bourne Ultimatum with a game that sees players become assassins armed with water pistols.
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Cream is the only online intelligence service that indexes and analyses the world’s media and marketing innovations. More information
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