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Heineken gives back to the community at Christmas during times of economic hardship
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Tropicana becomes Canada’s National Provider of Brighter Mornings
Nike encourages the people of Spain to prank their friends and sign up to the Nike+ running community.
Diesel brings the power of social networking to store changing rooms.
An insurance brand launches in Australia with a new differentiated positioning, sophisticated segmentation and a highly targeted media strategy
Snickers cements its urban credentials with a piece of transmedia storytelling
A new beer brand is launched via a movement devoted to creativity and self-expression that shares its name.
Nokia encourages people to use technology to take action and improve the world around us
Old habits die easy with Volkswagen’s Fun Theory.
Film, social media and a lot of snow in new McDonald’s transmedia exercise.
A French lingerie company creates a girl-next-door fantasy in central Paris.
A telecoms company cements its position as the king of bargains by giving away ad space for free
Samsung goes 3D in social media powered projection event in historic building takeover.
Rimmel creates a mobile app to give young women the edge when applying make up
Dove brings mums and daughters together by encouraging them to participate in sleepovers
Fitness First drives membership by targeting people when they are dining
Intel teams up with Dell in a social media initiative that offers consumers a cheaper price if there are more buyers
Grolsch takes warm beers off the streets.
Gillette rallies Indian women to its clean-shaven cause in a bid to promote its razors to men.
Danone fights viral slurs with an innovative digital rumour campaign.
Nike invites football fans to write the future on an interactive billboard in South Africa
Women’s empowerment gains power through words in award-winning Middle East campaign.
Nike unites football fans to revive the fortunes of the national team, and takes a swipe at the official sponsor.
An online condom store uses Chat Roulette to convey its HIV awareness message
Kozel encourages drinkers to become brand advocates.
Nokia signposts the way for new map service
Kellogg's Frosted Flakes encourages kids to get active and celebrate each others accomplishments with an annual programme
Water company uses AR to create Wii-style gaming experience.
Budweiser leverages its World Cup sponsorship with a reality TV show that brings together fans from each of the 32 qualifying countries
Heineken rewards football fans for being good sports
CBS inserts a digital ad in Entertainment Weekly to drum up viewing figures for its Autumn season.
Nestle turns a cereal packet into a games console with AR
Fully integrated country-wide campaign embraces Chinese New Year and educates consumers about a historic brand
Stella starts a fund to help save the UK's hedges
Stella creates Christmas cards to save trees
Sony encourages consumers to trade in their old electrical items.
Pringles throws a dream party, and wins over youth crowd.
Car manufacturer uses consumer insight and humour to target dog owners.
Nissan lets readers become front page news in one of Brazil's biggest newspapers
Dove creates a live play casting real women between the ages of 45 and 78 to promote its Pro-Age products
Australian chocolate lovers create more than 200 adverts in speed-eating challenge
Fashion retailer Target offers consumers the chance to make bags out of its billboards.
McDonald's turns digital billboard into interactive game.
A low cost airline takes a swipe at its competitors with a piece of ambush marketing during a flight
Nike allows a huge audience to experience what it feels like to run a 10k race
A new medicine hits the market with a stretch and a song.
Reese’s risk new marketing platform and achieve spookily impressive results over Halloween.
EDF evoke the collective spirit of a bygone age and tackle the issues of an environmentally sustainable future.
Oral B targets consumers with an anti-bacterial message in “anti-contextual” point-of-sale locations
A Brazilian bar shows partygoers the real costs of drink driving.
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