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Water company uses AR to create Wii-style gaming experience.
Israeli deafness charity turns tables on the hearing to raise awareness
A link-up between a healthcare company and a gaming console brand turns a potentially traumatic experience for children into a fun one.
Women’s empowerment gains power through words in award-winning Middle East campaign.
A security company finds an innovative way of targeting potential employees
Nokia encourages people to use technology to take action and improve the world around us
A digital agency creates an interactive sculpture out of old mobile phones
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Heineken gives back to the community at Christmas during times of economic hardship
Motorola and Verizon Wireless showcase the voice-activated search function of their Droid mobile phone.
The BBC World Service Trust provides mobile English lessons for people in Bangladesh.
Tide develops an app to help beat stains.
The UN and the IAA team up to create a sustainability marketing campaign centred around the Climate Change Conference in Copenhagen.
Servus starts a positive financial ripple
An online sex shop creates a national sex spend index using Google Maps and its aggregated sales data
Nikon showcases its projection technology by rigging up two pop stars with 12 projection cameras
Young people in the UK get their voices heard in government through a robot that writes out Twitter-length messages in Parliament as part of a huge research project.
Pepsi create sculptures to encourage recycling in India.
Tiny ice sculptures are left to melt in the sun to highlight the impact of Arctic warming.
A paint brand's promotional idea helps consumers visualise the effect of transforming the colour of their walls at home
Guinness incorporates its iconic pint into the tip of pool cues
Trident organises a game of musical chairs
Scandinavian Airlines encourages people to be more spontaneous with their holidaying
A skincare brand encourages people in Mexico to learn about the risks of skin cancer with a sophisticated sampling campaign
A premium gum from Wrigley’s shakes up the category and launches a sophisticated Augmented Reality application targeted at budding DJs.
Movistar sponsor a first-of-its-kind newspaper for the blind.
IBM helps fans find their way around Wimbledon with a sophisticated mobile app combining augmented reality with live updates
A canned coffee drink turns a visit to the toilet into an exhilarating experience with an innovative ambient format
WWF helps people visualize how their charity donations can help endangered animals
A whisky brand launches a Twitter-driven treasure hunt that spans online and offline media
Skittles hands over control of its own website completely to consumers
Sony Ericsson allows members of the public to become celebrities for the day with an interactive bus stop
Itau Bank launches a personalised print campaign to highlight the idea of it offering a tailored service
A coffee machine brand brings the product to life with an innovative print campaign
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