Idea of the Month :: Cream – The Innovation Exchange

Cream is a new online service for media and marketing professionals that indexes and analyses best practice examples of brand communications from around the world. Only Cream offers inspiration and insight through daily news, analysis, monthly reports and over 2,500 case studies of leading marcomms innovation.

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                    Idea of the Month
                    
Idea of the Month
      
                                    Cool beer hotlineGrolsch
The Netherlands 
2010
Grolsch takes warm beers off the streets.

											Rated five stars
										
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                                    Diesel camDiesel
Spain 
2010
Diesel brings the power of social networking to store changing rooms.

											Rated three stars
										
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                                    Fitness of fatnessFitness First
Germany 
2010
Fitness First drives membership by targeting people when they are dining

											Rated five stars
										
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                                    Empowering womenWomen Empowerment Program
Lebanon 
2009
Women’s empowerment gains power through words in award-winning Middle East campaign.

											Rated zero stars
										
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                                    Celebrating mispronunciationPepsi
Argentina 
2009
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name

											Rated zero stars
										
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                                    Fun theoryVolkswagen
Sweden 
2009
Old habits die easy with Volkswagen’s Fun Theory.

											Rated five stars
										
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                                    Cue, a good ideaGuinness
USA
2009
Guinness incorporates its iconic pint into the tip of pool cues

											Rated three stars
										
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                                    Gatorade gets gamersGatorade
USA
2008
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience

											Rated five stars
										
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                                    Cadbury brings exam results to your mobileCadbury Dairy Milk
Asia Pacific
2005
Why go to college to pick up your results when Cadbury and Madison Media in India will have them sent to your mobile. Along with the news that you've passed is a message from Cadbury and the activity ties in with the brand's positioning of celebration.

											Rated zero stars
										
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My Little Pony
USA
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<a href="http://adserver.adtech.de/adlink|3.0|567|2048417|0|170|ADTECH;loc=300"><img src="http://adserver.adtech.de/adserv|3.0|567|2048417|0|170|ADTECH;loc=300" border="0" width="300" height="250"></a>

Right Brain, Left Brain Blog    A dream team of industry pioneers from around the world share their expert opinion
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								Another bit of Twilight-bandwagon jumping here with Anne Brook's "Martin and the Wolf" - promoted by another bit of naff online video. It's almost so-bad-it's-good, so I thought I'd share it with you here. Anne has a certain notoriety on...
							
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Idea of the Month

Cool beer hotline

Diesel cam

Fitness of fatness

Empowering women

Celebrating mispronunciation

Fun theory

Cue, a good idea

Gatorade gets gamers

Cadbury brings exam results to your mobile

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Right Brain, Left Brain Blog

Lonely gamers find love in Japan

Thoughts on the new Brazil World Cup logo

More crimes against online video

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