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Statistic of the Week

  • “$41.365 billion - Walmart's brand value, according to Brand Finance. Walmart topped its survey of the Top 500 Brands for the second year running.”

  • “$68.7bn - The brand value of Coca Cola, according to the Interbrand Best Global Brands report.”

  • “$50m is the price that Facebook paid for real-time social media search company FriendFeed”

  • “5.5% - the amount Group M predicts global ad spend to drop by in 2009.”

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