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The latest work from world's leading brands
Covergirl takes over the subway with a range of new formats to promotes its lengthening mascara
Tropicana becomes Canada’s National Provider of Brighter Mornings
Pepsi create its own brand ambassadors in China with music talent show.
Gillette goes for rock'n'roll imagery in latest celebrity fronted campaign.
Mobile truck advertisement drives sales up 28%
KFC uses innovative public/private fire safety initiative for a new product line.
Pepsi embraces the fact that people in Argentina find it hard to pronounce the brand name
Duracell gets people to pedal-up some New Year’s Eve power.
Sony pumps up space hoppers as part of its Spark Something campaign
Toyota creates a font using the movements of a car to launch the Toyota iQ
L'Oreal targets young urban Malays in its sponsorship of popular talent show, Akademi Fantasia.
Toyota goes green-fingered to promote its Prius.
Sym creates a series of webisodes to promote its new range.
Tide develops an app to help beat stains.
Johnson & Johnson brand creates animated personalised “winks" for teenage girls to send via Instant Messenger.
Interaction sells Toyota’s new app.
A haircare brand invites people to sing into their shampoo bottles and create their own music videos.
Sony organises seven football games around the globe to promote its low-light camera.
To communicate that its razors leave skin as smooth as ice, Gillette mounted a large prop razor onto an ice resurfacing truck at hockey matches.
Tylenol aims to improve its consumers’ quality of life.
Pepsi aims to engage over 30 million Chinese with its latest Creative Challenge.
Pepsi create sculptures to encourage recycling in India.
Clean & Clear uses brand advocates to endorse its new product.
Johnson's Baby Oil drives product usage by promoting the product in cinema screenings with creche facilities
Ariel appeals to the environmentally conscious, with a campaign that centres around saving water
Sony boosted sales of its HD products by reflecting their picture quality with giant mirror billboards.
Olay launched a premium product in India with key endorsements from experts and celebrities.
Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.
Venus generated global publicity by organising the world's largest bikini shoot.
Playstation involves its fans by organising a Europe-wide band contest.
Johnson and Johnson release a child-proof iphone app that lets kids learn while they play.
Johnson's partners with a baby network to keep mum's loyal to the brand
Scion marketed its limited-production xB series as precious metal, with street teams handing out gold bars.
A live skydiving ad for Honda shows that difficult is worth doing
Gatorade finds a sensitive and authentic way of integrating into a basketball console game to reach an increasingly fragmented young male audience
A skincare brand encourages people in Mexico to learn about the risks of skin cancer with a sophisticated sampling campaign
Tide helps out New Orleans to connect with its target audience.
Honda creates a viral game promoting eco-driving.
A flavour-naming competition leads to a 14% sales increase in Walkers crisps
Sony promoted Bravia by allowing people to change the colour of the Sony Building in Tokyo.
General Motors signs a deal with a popular game show and designs a digital game to be played alongside the live television show.
Honda highlights the company's problem-solving abilities with an online problem playground.
Aquafresh helps parents triumph in the 'Battle of Bedtime' through the creation of a popular children's cartoon
Toyota looks to appeal to a younger market with its Car Dancing viral campaign.
Beechams' campaign ties its advertising into temperature fluctuations.
Oral-B helps mums to get kids to brush their teeth
General Motors uses dynamic paid search to raise paid search visits to its used car site by more than 70%
Fairy regains lost market share with a campaign focusing on the mileage of the product
Chevrolet empowers Chinese consumers by getting them to ‘pimp’ a Chevy.
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